Growth‑Driven Lifecycle Marketing Automation Lead

MoneyMe Limited; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Up to 5 bonus leave days

Community service leave

Parental leave (12 weeks)

Reward trips

Mental health wellbeing initiatives

Team social events

Free coffee

Job summary

MONEYME Limited is seeking a Marketing Automation Specialist to design and implement lifecycle and CRM programs that drive activation and retention across personal loans, debt consolidation, credit cards and car loans.

You'll work with the Growth team, collaborating with creative, data, product and engineering to turn strategy into multi-channel journeys and run tests to optimise outcomes.

Qualifications

• Experience in a CRM or engagement platform (CRM/marketing ops) and data-driven marketing.
• Comfort with data, profiles and logic; basic familiarity with HTML, CSS or APIs helps.
• Ability to interpret dashboards and explain numbers clearly.

Responsibilities

• Campaign Building & Execution: set up and deploy automated multi-channel journeys (email, SMS, push, in-app) within Braze; onboarding, drawdown, cross-sell and retention.
• Data & Personalisation Logic: manage audience segments, filters and personalisation tokens.
• QA & Testing: run UAT, validate tracking links and cross-device rendering.
• Experimentation Support: ideate and monitor A/B tests across onsite and in-app experiments.
• Tracking & Analytics Assistance: assist with data layers, GTM and GA4.

Skills

Analytical mindset

AI-forward approach

Good communication

Self-starter energy

Attention to detail

Technical curiosity

Tools

Braze

Customer.io

MoEngage

Iterable

HubSpot

HTML/CSS/SQL basics

Job description

MONEYME Limited is seeking a Marketing Automation Specialist to design and implement lifecycle and CRM programs that drive activation and retention across personal loans, debt consolidation, credit cards and car loans.

You'll work with the Growth team, collaborating with creative, data, product and engineering to turn strategy into multi-channel journeys and run tests to optimise outcomes.