Lifecycle Growth Director

Lendigroup1; Melbourne; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid working arrangement

Wellbeing programs with 24/7 support

Parental Leave 18-26 weeks

Loyalty Leave after 3 years

Wellness initiatives focusing on心理安全

Job summary

Lendi Group is seeking an experienced Lifecycle Marketing Leader in Melbourne, Australia to shape how customers move through the funnel with data-driven insights. You will own lifecycle strategy, journey orchestration, and lead a multidisciplinary team across Marketing, Product, and Data to deliver connected customer experiences.

In this role you will drive segmentation, personalization, and analytics across Martech tools like Salesforce Marketing Cloud, Braze, Adobe Campaign and Marketo,

Qualifications

• Strong experience across Lifecycle Marketing, CRM, Marketing Operations or data-driven customer marketing in high-volume environments.
• Deep experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign or Marketo.
• Strong understanding of customer lifecycle strategy, segmentation, targeting and personalisation.
• Strong analytical and data-wrangling capability using customer and performance data to drive commercial decisions.
• Experience with MarTech ecosystems, CRM integrations and data pipelines at scale.
• Strong commercial acumen linking lifecycle activity to conversion, sales and revenue outcomes.
• Proven people leadership experience and the ability to influence and align senior cross-functional stakeholders.
• A strategic mindset with a hands-on approach to solve problems.

Responsibilities

• Own lifecycle strategy and funnel engagement using data and performance insights.
• Orchestrate leads at scale with prioritized routing to Sales.
• Drive personalisation across journeys and segmentation in the Martech stack.
• Turn data into growth by owning lifecycle reporting across CRM and marketing analytics.
• Monitor pipelines and journeys, identifying breaks and opportunities for improvement.
• Lead a team including Journey Managers and a Marketing Cloud Engineer.

Skills

Lifecycle Marketing

CRM

Data-driven marketing

Marketing Operations

Customer journey orchestration

Stakeholder leadership

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

Marketo

Job description

Lendi Group is seeking an experienced Lifecycle Marketing Leader in Melbourne, Australia to shape how customers move through the funnel with data-driven insights. You will own lifecycle strategy, journey orchestration, and lead a multidisciplinary team across Marketing, Product, and Data to deliver connected customer experiences.

In this role you will drive segmentation, personalization, and analytics across Martech tools like Salesforce Marketing Cloud, Braze, Adobe Campaign and Marketo,