Lifecycle Marketing Leader - Data-Driven Growth

Lendi Group; Australia; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid working

Wellbeing programs

Parental leave (18-26 weeks)

Loyalty Leave

Wellness initiatives

Job summary

Lendi Group is transforming the property journey with advanced AI and a nationwide ecosystem. We are seeking a commercially minded Head of Lifecycle to lead how customers engage, prioritise and move through their journey with Lendi Group.

Sitting at the intersection of Marketing, Sales, Data and Technology, you’ll own our lifecycle and lead orchestration strategy using customer signals, data and automation to ensure the right experiences at the right time.

Qualifications

• Strong experience across Lifecycle Marketing, CRM, Marketing Operations or data-driven customer marketing, ideally within a complex, high-volume environment.
• Deep experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign or Marketo.
• Strong understanding of customer lifecycle strategy, segmentation, targeting, personalisation and journey orchestration.

Responsibilities

• Own lifecycle strategy: Shape how customers move through the funnel, using data, customer signals and performance insights to drive engagement, conversion and revenue.
• Orchestrate leads at scale: Own lead prioritisation and routing to Sales, ensuring opportunities reach the right teams at the right time.
• Drive personalisation: Build and evolve segmentation, targeting, customer journeys and personalisation strategies across our marketing technology ecosystem.
• Turn data into growth: Own lifecycle reporting and analytics across CRM, product analytics and marketing automation platforms, translating insights into action.
• Keep the engine running: Monitor lead pipelines and customer journeys, proactively identifying and resolving breaks, bottlenecks and opportunities for improvement.
• Get hands‑on with MarTech: Work across Salesforce Marketing Cloud and personalisation tools to build journeys and activities when needed, while driving broader MarTech initiatives.
• Continuously optimise: Partner with Product, Data and Growth teams to evolve customer rules, scoring models, routing logic and lifecycle experiences.
• Lead and develop the team: Lead a capable team of Journey Managers, specialists and a Marketing Cloud Engineer, creating clarity and driving measurable business impact.
• Connect teams around the customer: Influence across Marketing, Sales, Product, Data and Technology to align priorities and deliver connected customer experiences.

Skills

Lifecycle Marketing

CRM

Marketing Operations

Data-driven Marketing

Tools

Salesforce Marketing Cloud

Braze

Adobe Campaign

Marketo

Job description

Lendi Group is transforming the property journey with advanced AI and a nationwide ecosystem. We are seeking a commercially minded Head of Lifecycle to lead how customers engage, prioritise and move through their journey with Lendi Group.

Sitting at the intersection of Marketing, Sales, Data and Technology, you’ll own our lifecycle and lead orchestration strategy using customer signals, data and automation to ensure the right experiences at the right time.