Head of Lifecycle & Personalisation Orchestration

Lendi Group; Sydney; Híbrido; AUD 180 000 - 240 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid working arrangement

Wellbeing programs (medical, mental)

Parental Leave: 18–26 weeks

Loyalty Leave: +1 week after 3 years

Wellness initiatives

Resumo da oferta

Lendi Group is seeking a commercially minded Head of Lifecycle to lead how customers are engaged, prioritised and moved through their journey with Lendi Group. You will own lifecycle orchestration across Marketing, Sales, Data and Tech, using signals and automation to deliver the right experience at the right time.

You’ll lead a team of Journey Managers, Marketing Cloud Engineers and specialists, shaping personalisation, routing, and lifecycle rules to drive measurable growth across Australia

Qualificações

• Strong experience with lifecycle marketing, CRM, and data-driven customer marketing.
• Experience implementing marketing automation platforms at scale.
• Deep understanding of segmentation, targeting and journey orchestration.

Responsabilidades

• Own lifecycle strategy and journey orchestration across channels.
• Prioritise and route leads to Sales to maximise conversion and revenue.
• Drive personalisation across segmentation, targeting and journeys.
• Own lifecycle reporting across CRM, product analytics and marketing automation.
• Monitor pipelines and journeys, identify breaks and optimise flows.
• Lead MarTech initiatives and work with Salesforce Marketing Cloud and related tools.
• Collaborate with Product, Data and Growth to evolve lifecycle rules and routing.

Conhecimentos

Lifecycle Marketing

CRM

Marketing Operations

Data-driven Marketing

Ferramentas

Salesforce Marketing Cloud

Braze

Adobe Campaign

Marketo

Descrição da oferta de emprego

Lendi Group is seeking a commercially minded Head of Lifecycle to lead how customers are engaged, prioritised and moved through their journey with Lendi Group. You will own lifecycle orchestration across Marketing, Sales, Data and Tech, using signals and automation to deliver the right experience at the right time.

You’ll lead a team of Journey Managers, Marketing Cloud Engineers and specialists, shaping personalisation, routing, and lifecycle rules to drive measurable growth across Australia