Lead Specialist - Salesforce Data Cloud & Personalisation

Optus; Sydney; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive remuneration and employee

Employee discounts

Flexible working arrangements

Vibrant office campus with facilities

Generous leave policies and Connected/

Parental Leave up to 16 weeks

Professional development with Optus U

Diversity networks and inclusion

Wellbeing support services

Staff transport options

Job summary

Optus is seeking a Lead Specialist for the Customer Data Platform to shape how customer data is onboarded, unified, and activated across the organisation using Salesforce Data Cloud.

In this hands-on role, you will design, build, test and deploy Data Cloud solutions that enable personalised customer experiences at scale. You will partner with data engineers, platform owners, and activation teams to ensure data is trusted and available across multiple channels.

Qualifications

• Hands‑on experience with Salesforce Data Cloud, including data modelling, ingestion, and identity resolution.
• Strong understanding of Databricks, data lakes, or enterprise data platforms, with advanced SQL skills and experience using Python or similar scripting languages.
• Strong stakeholder engagement skills with the ability to translate business requirements into scalable data solutions.
• Salesforce certifications and experience working within Agile delivery environments are highly regarded.

Responsibilities

• Design and configure Data Model Objects (DMOs), Data Stream Objects (DSOs), Data Lake Object mappings, and ingestion frameworks within Salesforce Data Cloud.
• Build and maintain Identity Resolution rules and unified customer profiles.
• Lead end-to-end customer data onboarding initiatives across development, testing, and production environments.
• Establish data quality controls, validation processes, and implementation standards to ensure trusted customer data.
• Partner with enterprise data platform teams to ensure curated datasets meet Data Cloud requirements and governance standards.
• Collaborate with decisioning, activation, and analytics teams to deliver data solutions that enable customer engagement and personalisation.

Skills

Stakeholder engagement

Agile delivery

Salesforce certifications

Data modelling

Tools

Salesforce Data Cloud

Databricks

SQL

Python

Data Lakes

Job description

Optus is seeking a Lead Specialist for the Customer Data Platform to shape how customer data is onboarded, unified, and activated across the organisation using Salesforce Data Cloud.

In this hands-on role, you will design, build, test and deploy Data Cloud solutions that enable personalised customer experiences at scale. You will partner with data engineers, platform owners, and activation teams to ensure data is trusted and available across multiple channels.