Lead Specialist, Customer Data Platform

Singtel Group; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Flexible working arrangements

Employee discounts

Parental leave

Wellbeing services

Campus facilities and onsite services

Job summary

Optus is seeking a Lead Specialist - Customer Data Platform to shape how customer data is onboarded, unified, and activated across the organisation. The role sits at the intersection of data engineering, customer platforms, and activation, delivering trusted data through Salesforce Data Cloud.

You will design data models, build identity resolution, and lead end-to-end onboarding across environments, ensuring data quality and governance to support personalised customer experiences across channels.

Qualifications

• Hands-on experience with Salesforce Data Cloud, including data modelling, ingestion, and identity resolution.
• Strong SQL skills with Python or similar scripting languages.
• Excellent stakeholder engagement to translate business requirements into scalable data solutions.
• Salesforce certifications and Agile delivery experience are highly regarded.

Responsibilities

• Design, build, test, and deploy Salesforce Data Cloud solutions for customer personalisation at scale.
• Collaborate with data engineers, architects, and activation teams to ensure trusted data.
• Lead end-to-end onboarding initiatives across development, testing, and production environments.
• Establish data quality controls, validation processes, and governance standards.
• Partner with enterprise data platform teams to meet Data Cloud requirements.
• Work with decisioning, activation, and analytics teams to enable customer engagement.

Skills

Salesforce Data Cloud

Databricks

SQL

Python

Stakeholder engagement

Agile delivery

Tools

Databricks

Data Lakes

Job description

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Optus is an Australian telecommunications company, delivering more than 11 million services to our customers every day across mobile, broadband and digital solutions.

Are you passionate about turning complex customer data into meaningful, personalised customer experiences? We're looking for a Lead Specialist - Customer Data Platform to join our Customer Data Platform team and play a key role in shaping how customer data is onboarded, unified, and activated across the organisation.

In this hands-on specialist role, you'll work at the intersection of data engineering, customer platforms, and activation, partnering with enterprise data teams and business stakeholders to deliver trusted, high-quality customer data through Salesforce Data Cloud.

What You’ll Do

As a Lead Specialist, you'll be responsible for designing, building, testing, and deploying Salesforce Data Cloud solutions that enable customer personalisation at scale. You'll collaborate with data engineers, architects, platform owners, and activation teams to ensure customer data is effective, trusted, and ready for use across multiple channels.

• Design and configure Data Model Objects (DMOs), Data Stream Objects (DSOs), Data Lake Object mappings, and ingestion frameworks within Salesforce Data Cloud.
• Build and maintain Identity Resolution rules and unified customer profiles.
• Lead end‑to‑end customer data onboarding initiatives across development, testing, and production environments.
• Establish data quality controls, validation processes, and implementation standards to ensure trusted customer data.
• Partner with enterprise data platform teams to ensure curated datasets meet Data Cloud requirements and governance standards.
• Collaborate with decisioning, activation, and analytics teams to deliver data solutions that enable customer engagement and personalisation.

What makes you perfect for the role?

• Hands‑on experience with Salesforce Data Cloud, including data modelling, ingestion, and identity resolution.
• Strong understanding of Databricks, data lakes, or enterprise data platforms, with advanced SQL skills and experience using Python or similar scripting languages.
• Strong stakeholder engagement skills with the ability to translate business requirements into scalable data solutions.
• Salesforce certifications and experience working within Agile delivery environments are highly regarded.

What’s in it for you?

• Competitive remuneration and employee discounts. Make life easier (and more affordable) with $80 monthly credit and 25% off Optus products and unique shopping discounts with our retail partners.
• Flexible working arrangements with opportunities to work three days in the office, two days remote or home.
• Vibrant and collaborative office campus that includes cafes, convenience store, chill out zones, GP, post office, gym and on‑site childcare centre.
• Competitive leave policies, including additional 'Connected’ days to focus on culture, family, health, community, or whatever’s important to you.
• We support growing families with inclusive, carer-neutral paid Parental Leave of up to 16 weeks.
• Direct your own development and build future‑ready skills with Optus U’s industry‑focused micro‑credentials, developed with La Trobe and Macquarie Universities.
• Build meaningful connections through employee‑led networks and diversity initiatives including Culture Connect, Elevate Women, Disability Network and Express Yourself (LGBTQIA+).
• Put your wellbeing first with free access to counselling and support services, 24/7 — in‑person, by phone, SMS, or video.
• Free Optus bus from Macquarie University Metro Station (every 6‑8 minutes); morning and afternoon.

At Optus, we are strengthened by others and that means valuing diversity and saying ‘yes’ to embracing individual differences. We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA+ community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander. We also want to do our best to make our recruitment process inclusive. If you require any adjustments or accessibility support to participate fairly and equitably in the recruitment process, please [e-mail] call 1800 309 170.

For more information on Diversity, Inclusion & Belonging at Optus, please visit https://www.optus.com.au/about/inclusion-diversity