Lead Specialist: Salesforce Data Cloud & Personalisation

Singtel Group; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Flexible working arrangements

Employee discounts

Parental leave

Wellbeing services

Campus facilities and onsite services

Job summary

Optus is seeking a Lead Specialist - Customer Data Platform to shape how customer data is onboarded, unified, and activated across the organisation. The role sits at the intersection of data engineering, customer platforms, and activation, delivering trusted data through Salesforce Data Cloud.

You will design data models, build identity resolution, and lead end-to-end onboarding across environments, ensuring data quality and governance to support personalised customer experiences across channels.

Qualifications

• Hands-on experience with Salesforce Data Cloud, including data modelling, ingestion, and identity resolution.
• Strong SQL skills with Python or similar scripting languages.
• Excellent stakeholder engagement to translate business requirements into scalable data solutions.
• Salesforce certifications and Agile delivery experience are highly regarded.

Responsibilities

• Design, build, test, and deploy Salesforce Data Cloud solutions for customer personalisation at scale.
• Collaborate with data engineers, architects, and activation teams to ensure trusted data.
• Lead end-to-end onboarding initiatives across development, testing, and production environments.
• Establish data quality controls, validation processes, and governance standards.
• Partner with enterprise data platform teams to meet Data Cloud requirements.
• Work with decisioning, activation, and analytics teams to enable customer engagement.

Skills

Salesforce Data Cloud

Databricks

SQL

Python

Stakeholder engagement

Agile delivery

Tools

Databricks

Data Lakes

Job description

Optus is seeking a Lead Specialist - Customer Data Platform to shape how customer data is onboarded, unified, and activated across the organisation. The role sits at the intersection of data engineering, customer platforms, and activation, delivering trusted data through Salesforce Data Cloud.

You will design data models, build identity resolution, and lead end-to-end onboarding across environments, ensuring data quality and governance to support personalised customer experiences across channels.