International Student Marketing Lead

Uniglobalcareers; Australia; Remote; AUD 70,000 - 90,000; Full time

Job summary

Institute of Health and Management (IHM) in Australia seeks a Marketing Specialist to lead strategic initiatives that drive student acquisition, growth, and brand positioning across domestic and international markets. The role blends planning, campaigns, analytics, and stakeholder engagement within the higher education sector.

The successful candidate will plan multi-channel campaigns, analyse results, and optimise digital presence while ensuring compliance with CRICOS and ESOS.

Qualifications

• Bachelor’s degree or higher in Marketing, Business, Communications, or a related discipline.
• Minimum 1 year of relevant experience in a marketing specialist or similar role.
• Demonstrated experience in strategic marketing planning and campaign execution.
• Strong expertise in digital marketing platforms including Google Analytics, SEO/SEM tools, CRM systems, and social media platforms.
• Proven ability to analyse data and translate insights into actionable strategies.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and stakeholders effectively.
• Knowledge of the Australian education sector and regulatory environment is desirable.

Responsibilities

• Develop, implement, and evaluate integrated marketing strategies to promote IHM programs across domestic and international markets.
• Conduct market research and competitor analysis to identify trends, opportunities, and target audience insights.
• Plan and execute multi-channel campaigns including digital, social media, SEO/SEM, email, and event marketing initiatives.
• Analyse campaign performance using analytics tools and provide data-driven recommendations for optimisation.
• Manage and enhance IHM’s digital presence, including website content, search visibility, and engagement metrics.
• Establish and maintain strategic partnerships with education agents, universities, and industry stakeholders.
• Ensure marketing activities comply with CRICOS, TEQSA, ESOS Act, and National Code.

Skills

Strategic marketing planning

Campaign execution

Digital marketing

Google Analytics

SEO/SEM

CRM systems

Social media

Data analysis

Stakeholder management

Communication skills

Education

Bachelor’s degree or higher in Marketing, Business, Communications, or related

Tools

Google Analytics

SEO/SEM tools

CRM systems

Social media platforms

Job description

Institute of Health and Management (IHM) in Australia seeks a Marketing Specialist to lead strategic initiatives that drive student acquisition, growth, and brand positioning across domestic and international markets. The role blends planning, campaigns, analytics, and stakeholder engagement within the higher education sector.

The successful candidate will plan multi-channel campaigns, analyse results, and optimise digital presence while ensuring compliance with CRICOS and ESOS.