International Student Marketing Lead - Data-Driven Campaigns

University of Sydney; Sydney; On-site; AUD 105,000 - 129,000; Full time

Job summary

The Senior Student Marketing Officer (International) at the University of Sydney drives international student recruitment through innovative campaigns, compelling content, and targeted communications. You will work with Marketing and University stakeholders to develop integrated initiatives that enhance brand reputation and deliver measurable results.

Applicants should show a strong grasp of international trends, a track record in multi-channel campaigns, and the ability to translate insights

Qualifications

• Strong understanding of international student recruitment trends and ability to translate market insights into effective marketing strategies.
• Experience delivering integrated brand and product marketing campaigns across digital, social, email, web, content, and traditional media channels.
• Experience analyzing campaign performance and using data-driven recommendations to optimise outcomes.
• Excellent written, verbal, and interpersonal communication skills for diverse audiences.

Responsibilities

• Lead development and delivery of international marketing campaigns to recruit students.
• Collaborate with Marketing and University stakeholders to create integrated, data-informed initiatives.
• Analyse campaign performance and prepare insightful reports for continuous optimisation.
• Manage multiple priorities and timelines across large, complex projects.

Skills

International marketing strategy

Campaign execution across channels

Data analysis & reporting

Stakeholder management

Content creation & storytelling

Project management

Job description

The Senior Student Marketing Officer (International) at the University of Sydney drives international student recruitment through innovative campaigns, compelling content, and targeted communications. You will work with Marketing and University stakeholders to develop integrated initiatives that enhance brand reputation and deliver measurable results.

Applicants should show a strong grasp of international trends, a track record in multi-channel campaigns, and the ability to translate insights