Marketing Specilaist, IHM

Institute of Health & Management; Parramatta; On-site; AUD 65,000 - 90,000; Full time

Job summary

Institute of Health & Management in Parramatta, NSW, is seeking a Marketing Specialist to lead strategic marketing initiatives for student acquisition, brand positioning, and institutional growth. The role demands strong analytical, strategic, and operational capabilities across market research, campaign development, and performance analysis.

Key duties include developing integrated marketing strategies, conducting market research, planning multi-channel campaigns, analysing performance data,

Qualifications

• Bachelor’s degree or higher in Marketing, Business, Communications, or a related discipline.
• Minimum 1 year of relevant experience in a marketing specialist or similar role.
• Demonstrated experience in strategic marketing planning and campaign execution.
• Proven ability to analyse data and translate insights into actionable strategies.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and stakeholders effectively.
• Knowledge of the Australian education sector and regulatory environment (desirable).

Responsibilities

• Develop, implement, and evaluate integrated marketing strategies to promote IHM programs across domestic and international markets
• Conduct market research and competitor analysis to identify trends, opportunities, and target audience insights
• Plan and execute multi-channel campaigns (digital, social media, SEO/SEM, email, events) to drive student enrolments
• Analyse campaign performance using analytics tools and provide data‑driven recommendations for optimisation
• Manage and enhance IHM’s digital presence, including website content, search visibility, and engagement metrics
• Establish and maintain strategic partnerships with education agents, universities, and industry stakeholders
• Ensure all marketing activities comply with CRICOS, TEQSA, ESOS Act, and National Code requirements
• Coordinate and deliver marketing events, including open days, expos, and recruitment campaigns
• Prepare detailed reports on marketing ROI, lead generation, and conversion performance

Skills

Data analysis

Strategic marketing

Stakeholder management

Communication skills

Education

Bachelor’s degree in Marketing, Business, Communications, or related discipline

Job description

Institute of Health & Management – Parramatta NSW

Institute of Health & Management Pty Ltd trading as IHM Australia (The Institute of Health & Management) is a leading Australian higher education provider delivering industry-aligned programs in health and human services. IHM is committed to academic excellence, innovation, and producing workforce-ready graduates who contribute meaningfully to global healthcare systems.

IHM is seeking an experienced Marketing Specialistto lead and execute strategic marketing initiatives that support student acquisition, brand positioning, and institutional growth.

This role requires a high level of analytical, strategic, and operational capability including market research, marketing strategies, campaign development, and performance analysis.

Key Duties and Responsibilities

• Develop, implement, and evaluate integrated marketing strategies to promote IHM programs across domestic and international markets
• Conduct market research and competitor analysis to identify trends, opportunities, and target audience insights
• Plan and execute multi-channel campaigns (digital, social media, SEO/SEM, email, events) to drive student enrolments
• Analyse campaign performance using analytics tools and provide data‑driven recommendations for optimisation
• Manage and enhance IHM’s digital presence, including website content, search visibility, and engagement metrics
• Establish and maintain strategic partnerships with education agents, universities, and industry stakeholders
• Ensure all marketing activities comply with CRICOS, TEQSA, ESOS Act, and National Code requirements
• Coordinate and deliver marketing events, including open days, expos, and recruitment campaigns
• Prepare detailed reports on marketing ROI, lead generation, and conversion performance

Essential Qualifications:

• Bachelor’s degree or higher in Marketing, Business, Communications, or a related discipline

Experience:

• Minimum 1 year of relevant experience in a marketing specialist or similar role
• Demonstrated experience in strategic marketing planning and campaign execution

Skills and Competencies:

• Proven ability to analyse data and translate insights into actionable strategies
• Excellent written and verbal communication skills
• Ability to manage multiple projects and stakeholders effectively
• Knowledge of the Australian education sector and regulatory environment (desirable)

Key Performance Expectations

• Delivery of measurable lead generation and enrolment growth targets
• Increased brand visibility and digital engagement metrics
• Evidence‑based improvements in campaign effectiveness and ROI
• High level of regulatory compliance in all marketing activities
• Ongoing Professional Development and Continuing Professional Learning (CPD) support.
• Opportunities for research, scholarship, and leadership development.
• Access to the Employee Assistance Program (EAP) for staff and students.
• Collaborative and inclusive academic culture aligned with IHM values.

Commitment to Equity & Inclusion

All recruitment, selection, and promotion decisions are based on merit, capability, and alignment to the genuine requirements of the role.

IHM is committed to providing equal opportunity for all applicants, without discrimination based on protected characteristics under the Equal Opportunity Act.

"At IHM, we are more than an education provider—we are a dynamic community dedicated to excellence in healthcare education. Join us to be part of an innovative, supportive, and growth‑driven environment where your contributions shape the future of healthcare. Elevate your career with purpose at IHM!".

All recruitment, selection and promotion decisions will be based on the best qualified and experienced candidate who can perform the genuine occupational requirements of this position. HCI supports diversity and inclusion, providing equal opportunity in employment to all suitably abled people without discrimination or harassment based on a personal characteristic protected under the Equal Opportunity Act. Indigenous Australians and Aboriginal &Torres Strait Islanders are also encouraged to apply for the position.