Strategic Marketing Specialist - Education Growth

Institute of Health & Management; Parramatta; On-site; AUD 65,000 - 90,000; Full time

Job summary

Institute of Health & Management in Parramatta, NSW, is seeking a Marketing Specialist to lead strategic marketing initiatives for student acquisition, brand positioning, and institutional growth. The role demands strong analytical, strategic, and operational capabilities across market research, campaign development, and performance analysis.

Key duties include developing integrated marketing strategies, conducting market research, planning multi-channel campaigns, analysing performance data,

Qualifications

• Bachelor’s degree or higher in Marketing, Business, Communications, or a related discipline.
• Minimum 1 year of relevant experience in a marketing specialist or similar role.
• Demonstrated experience in strategic marketing planning and campaign execution.
• Proven ability to analyse data and translate insights into actionable strategies.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and stakeholders effectively.
• Knowledge of the Australian education sector and regulatory environment (desirable).

Responsibilities

• Develop, implement, and evaluate integrated marketing strategies to promote IHM programs across domestic and international markets
• Conduct market research and competitor analysis to identify trends, opportunities, and target audience insights
• Plan and execute multi-channel campaigns (digital, social media, SEO/SEM, email, events) to drive student enrolments
• Analyse campaign performance using analytics tools and provide data‑driven recommendations for optimisation
• Manage and enhance IHM’s digital presence, including website content, search visibility, and engagement metrics
• Establish and maintain strategic partnerships with education agents, universities, and industry stakeholders
• Ensure all marketing activities comply with CRICOS, TEQSA, ESOS Act, and National Code requirements
• Coordinate and deliver marketing events, including open days, expos, and recruitment campaigns
• Prepare detailed reports on marketing ROI, lead generation, and conversion performance

Skills

Data analysis

Strategic marketing

Stakeholder management

Communication skills

Education

Bachelor’s degree in Marketing, Business, Communications, or related discipline

Job description

Institute of Health & Management in Parramatta, NSW, is seeking a Marketing Specialist to lead strategic marketing initiatives for student acquisition, brand positioning, and institutional growth. The role demands strong analytical, strategic, and operational capabilities across market research, campaign development, and performance analysis.

Key duties include developing integrated marketing strategies, conducting market research, planning multi-channel campaigns, analysing performance data,