marketing manager subcontinent region

Laneway Education; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Laneway Education Pty is seeking a Marketing Manager to expand international student enrolments by engaging current recruitment partners and forging new partnerships. You will represent the college across social media and events, driving strategic marketing initiatives in a multicultural environment.

The role requires excellent communication and relationship-building across diverse contexts, with at least two years in education marketing.

Qualifications

• Experience in the Education Industry (minimum 2 years).
• Extrovert with excellent communication, presentation, and relationship-building skills across multicultural contexts.

Responsibilities

• Research and build up new agent network both in Australia and Overseas.
• Work on aggressive student recruitment goals and target.
• Have a strategic mindset on opening new doors for the college to attract new niches.
• Lead the efforts to organise education fairs and education agent workshops.
• Be the face of marketing for the college on social media and other platforms.
• Continually develop personal and team product and industry knowledge to improve selling skills.
• Manage a variety of projects and priorities whilst at the same time consistently achieving required KPI’s.
• Provide weekly and monthly reports to the supervisor on sales activity.
• Manage Relationships with the existing agent network
• Manage agent and college relationships, including email, telephone and face-to-face, with current and new students on a timely basis.
• Create and conduct presentations to clients and potential clients and take a consultative brief.
• Design and Lead Marketing strategies and vehicles for improved promotion strategies.

Skills

Communication

Presentation

Relationship-building

Multicultural context

Job description

We are a CRICOS-registered RTO and part of a growing group of colleges committed to delivering the best education in Australia. Located in Sydney, Melbourne, and other locations across Australia, we offer a supportive, multicultural and innovative environment where students thrive, and staff enjoy being part of a forward-thinking team. We pride ourselves on quality education, modern facilities, and a culture that values collaboration, growth and continuous improvement.

The Marketing Manager’s primary role is to grow our international student enrolment numbers through high-quality engagement with our current recruitment partners and establishment of partnerships with new recruitment partners.

Its secondary function is to be a high-level educational liaison, championed by a counselling and supportive engager – connecting with Agents and relevant colleges to meet needs and provide ongoing support.

Responsibilities

Research and Build up new agent network both in Australia and Overseas.

Work on aggressive student recruitment goals and target.

Have a strategic mindset on opening new doors for the college to attract new niches.

Lead the efforts to organise education fairs and education agent workshops.

Be the face of marketing for the college on social media and other platforms.

Continually develop personal and team product and industry knowledge to improve selling skills.

Manage a variety of projects and priorities whilst at the same time consistently achieving required KPI’s.

Provide weekly and monthly reports to the supervisor on sales activity.

Manage Relationships with the existing agent network

Manage agent and college relationships, including email, telephone and face-to-face, with current and new students on a timely basis.

Create and conduct presentations to clients and potential clients and take a consultative brief.

Design and Lead Marketing strategies and vehicles for improved promotion strategies.

Requirements

Experience in the Education Industry (minimum 2 years)

An Extrovert with Excellent communication, presentation, and relationship-building skills across multicultural contexts.

Can speak any of the following languages