Marketing Specialist

Uniglobalcareers; Melbourne; Hybrid; AUD 70,000 - 90,000; Full time

Job summary

Grace International in Melbourneis seeking a Marketing Specialist to drive growth through strategic campaigns across digital channels and international markets. The role focuses on lead generation, content creation, and cross‑team collaboration within education admissions, migration services and employer sponsorship programs.

You will plan and implement advertising initiatives, optimise content for SEO and social channels, and provide data‑driven insights to improve engagement and conversion

Qualifications

• Experience using Mailchimp or similar email marketing tools.
• Familiarity with Meta Business Suite and Facebook Ads Manager.
• Knowledge of SEO tools and strategies.

Responsibilities

• Plan, develop and implement advertising and marketing campaigns across education admissions and migration services.
• Advise management on marketing strategies to reach international student markets.
• Coordinate campaigns across email, social media, SEO, and content channels.
• Manage email marketing activities using Mailchimp or similar platforms.
• Support social media advertising through Meta Business Suite including Facebook and Instagram.
• Develop content marketing initiatives including TikTok campaigns.
• Conduct market research to identify opportunities and trends in education and migration sectors.
• Create, schedule and publish digital content across social media and company website.
• Monitor campaign performance and prepare reports with insights and recommendations.
• Analyse digital marketing data to improve lead generation and conversion outcomes.
• Collaborate with migration agents, admissions teams, and business development staff to align campaigns with objectives.
• Recommend improvements to website performance and content to support SEO and user engagement.

Skills

Mailchimp

Meta Business Suite

Facebook Ads Manager

SEO tools

TikTok campaigns

Content creation

Job description

Australia — International Student Market

822K inbound students (2024) +10%

1. China 168K

2. India 128K

3. Nepal 57K

4. Vietnam 33K

5. Malaysia 26K

3 international branch campuses in Australia

OVERVIEW Grace International is seeking a Marketing Specialist for its Melbourne office to support business growth through strategic marketing initiatives across digital platforms and international markets. The organisation operates as an education and migration consultancy with experience in student admissions, skills assessments, and migration services. This full-time role focuses on marketing campaigns, digital content, lead generation, and collaboration with internal teams across the business.

Key responsibilities

• Plan, develop and implement advertising and marketing campaigns to promote services including education admissions, migration pathways, and employer sponsorship programs
• Advise management on marketing strategies to effectively reach international student and migration markets
• Coordinate and execute campaigns across multiple channels including email marketing, social media advertising, SEO, and content campaigns
• Manage email marketing activities using Mailchimp or similar platforms
• Support social media advertising through Meta Business Suite including Facebook and Instagram
• Develop content marketing initiatives including TikTok campaigns
• Conduct market research to identify opportunities and analyse trends within education and migration sectors
• Create, schedule and publish digital content across social media platforms and the company website
• Monitor campaign performance and prepare reports with insights and recommendations
• Analyse digital marketing data to improve lead generation and conversion outcomes
• Work closely with migration agents, admissions teams, and business development staff to align campaigns with business objectives
• Recommend improvements to website performance and digital content to support SEO and user engagement

Requirements

• Demonstrated experience with Mailchimp or similar email marketing tools
• Experience using Meta Business Suite and Facebook Ads Manager
• Knowledge of SEO tools and strategies
• Experience in social media content marketing including TikTok campaigns
• Strong analytical, communication and organisational skills
• Ability to work in a fast-paced, multicultural environment WHY THIS ROLE MATTERS This position supports the growth of an international education and migration business by connecting prospective clients with services related to admissions and migration pathways. Effective marketing campaigns and strong digital content can help organisations improve engagement, reach broader international audiences, and support long-term business objectives.