International Student Marketing Specialist

Uniglobalcareers; Melbourne; Hybrid; AUD 70,000 - 90,000; Full time

Job summary

Grace International in Melbourneis seeking a Marketing Specialist to drive growth through strategic campaigns across digital channels and international markets. The role focuses on lead generation, content creation, and cross‑team collaboration within education admissions, migration services and employer sponsorship programs.

You will plan and implement advertising initiatives, optimise content for SEO and social channels, and provide data‑driven insights to improve engagement and conversion

Qualifications

• Experience using Mailchimp or similar email marketing tools.
• Familiarity with Meta Business Suite and Facebook Ads Manager.
• Knowledge of SEO tools and strategies.

Responsibilities

• Plan, develop and implement advertising and marketing campaigns across education admissions and migration services.
• Advise management on marketing strategies to reach international student markets.
• Coordinate campaigns across email, social media, SEO, and content channels.
• Manage email marketing activities using Mailchimp or similar platforms.
• Support social media advertising through Meta Business Suite including Facebook and Instagram.
• Develop content marketing initiatives including TikTok campaigns.
• Conduct market research to identify opportunities and trends in education and migration sectors.
• Create, schedule and publish digital content across social media and company website.
• Monitor campaign performance and prepare reports with insights and recommendations.
• Analyse digital marketing data to improve lead generation and conversion outcomes.
• Collaborate with migration agents, admissions teams, and business development staff to align campaigns with objectives.
• Recommend improvements to website performance and content to support SEO and user engagement.

Skills

Mailchimp

Meta Business Suite

Facebook Ads Manager

SEO tools

TikTok campaigns

Content creation

Job description

Grace International in Melbourneis seeking a Marketing Specialist to drive growth through strategic campaigns across digital channels and international markets. The role focuses on lead generation, content creation, and cross‑team collaboration within education admissions, migration services and employer sponsorship programs.

You will plan and implement advertising initiatives, optimise content for SEO and social channels, and provide data‑driven insights to improve engagement and conversion