Marketing Manager - Travel Insurance

RACV; Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Attractive employee benefits

Job summary

RACV in Melbourne is seeking an experienced Marketing Manager to lead the strategy and growth of our Travel Insurance portfolio. This role combines strategic marketing, customer insight and commercial thinking to drive acquisition, conversion and retention.

You will shape how RACV responds to changing traveller behaviour and evolving search and AI discovery channels, while building strong relationships with product, pricing, digital, data, legal and underwriting teams.

Qualifications

• 7+ years' B2C marketing experience with digital channels.
• Experience translating insights into growth strategies.
• Strong commercial and analytical capabilities.

Responsibilities

• Own the annual marketing strategy and integrated plan for RACV Travel Insurance.
• Lead campaigns across acquisition, quote follow-up, renewal, and retention with a digital focus.
• Collaborate with cross-functional teams to optimise activity and ROI.
• Monitor travel trends, competitor activity and AI-driven discovery channels.

Skills

B2C marketing

Digital marketing

Strategic marketing

Analytics

Stakeholder management

Customer insights

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

CRM systems

Job description

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• Competitive Salary | Attractive Employee Benefits

About the opportunity

RACV is looking for an experienced, commercial Marketing Manager with deep digital marketing expertise to lead the strategy and growth of our Travel Insurance portfolio. This influential role brings together strategic marketing, customer insight and commercial thinking to identify new opportunities, strengthen market positioning and drive acquisition, conversion and retention.

You’ll also help shape how RACV responds to changing traveller behaviour and the evolving ways customers search, compare and discover travel insurance, including emerging AI-driven channels.

What you’ll be doing

• Own the annual marketing strategy and integrated marketing plan for RACV Travel Insurance.
• Translate customer insights, portfolio strategy and commercial targets into clear marketing priorities and investment decisions.
• Define priority audiences, member segments and customer journeys using data and insight to identify opportunities for growth.
• Develop positioning, propositions and messaging that clearly communicate the value of RACV Travel Insurance.
• Lead integrated campaigns and journeys across acquisition, quote follow-up, pre-departure, renewal, retention and winback, with a strong focus on digital marketing channels and media.
• Identify growth opportunities across the RACV member base, including cross-sell, lifecycle and partnership opportunities.
• Partner with creative, digital, media, CRM, data, product and Salesforce Marketing Cloud teams to deliver and optimise activity.
• Own marketing performance across acquisition, conversion, retention, revenue, ROI and member engagement – this role has a strong focus on performance optimisation, analytics and data-driven decisioning.
• Monitor customer behaviour, travel trends, competitor activity and emerging search and AI discovery channels to identify new opportunities.
• Build strong relationships across product, pricing, digital, data, legal, risk and underwriting, influencing priorities and commercial decisions.
• Lead agency and external partner relationships while championing better, more efficient ways of working.

What you’ll bring

You’re an experienced B2C marketer with a strong background in digital marketing, who combines strategic thinking, commercial judgement and customer insight with a strong focus on delivery and performance.

You’ll also bring

• 7+ years’ B2C marketing experience across strategic marketing, integrated campaigns and customer journeys, with a deep expertise in digital marketing channels.
• A tertiary qualification in Marketing, Business or a related discipline, or equivalent experience.
• Experience in insurance, travel, financial services or another regulated or considered-purchase category, highly regarded.
• Very strong commercial and analytical capability, with experience linking marketing activity to business outcomes.
• Experience using customer data, segmentation and insights to identify and prioritise high-value audiences.
• An understanding of evolving search and discovery behaviour, including AI-driven search and comparison platforms.
• Strong stakeholder management skills with the confidence to influence senior stakeholders.
• Strong communication, presentation and financial capability.
• A collaborative, adaptable approach and confidence working in a complex, matrixed environment.

We offer

• Opportunities to work on innovative growth areas including electrification and home services.
• Discounts and benefits across selected RACV products and services.
• A collaborative and inclusive culture where your ideas and expertise are valued.
• Career development opportunities within one of Australia's most recognised member organisations.
• A flexible hybrid working model.

At RACV, we believe diversity and inclusion are essential to our continued success. We want our people to feel welcomed, supported and valued for who they are and what they bring. If you require any reasonable adjustments during the recruitment process or in the role, please let our Talent Acquisition team know.

Application process

Applicants will be required to provide evidence of their eligibility to work in Australia and consent to a criminal record check.