Hybrid Paid Social & Performance Lead — Data-Driven Growth

UMM; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

UMM's Social and Content team is growing, and we're looking for a Paid Social & Performance Specialist who gets excited by the numbers and uses data to build brands and communities. You'll run paid campaigns across all our client accounts, managing ad spend on Meta, TikTok, LinkedIn, YouTube and more, including influencer and creator campaigns.

You'll own the reporting, identify key drivers of great results, and present insights in ways everyone can understand and act on.

Qualifications

• 3 to 5 years of paid social experience, ideally at a digital or media agency.
• Hands-on experience running campaigns across major social platforms.
• Experience in brand- and community-led social, not just conversion.
• Strong grasp of tracking and attribution—pixels, conversion tracking, UTMs.
• Experience managing ad budgets across multiple accounts.
• Excellent presentation skills; able to explain results clearly to clients and teammates.

Responsibilities

• Manage day-to-day paid operations across client accounts, including budgets and spend.
• Forecast and reconcile media spend across accounts and flag pacing risks.
• Build, launch, and optimise campaigns across Meta, TikTok, LinkedIn, YouTube, and more.
• Design and run structured tests on creative, audiences and formats, and turn results into recommendations.
• Run influencer and creator amplification campaigns, including whitelisting and partnerships.
• Set up and maintain measurement foundation, pixels, conversion events and UTMs.
• Own reporting end-to-end and present results to clients and internal teams.
• Test continuously, spot trends, and raise issues before they become problems.

Skills

Paid social expertise

Budget management

Analytics & reporting

Presentation skills

Campaign optimization

Influencer campaigns

Tagging & tracking

Creative testing

Tools

Meta Ads Manager

TikTok Ads

LinkedIn Ads

YouTube Ads

UTM tagging

Job description

UMM's Social and Content team is growing, and we're looking for a Paid Social & Performance Specialist who gets excited by the numbers and uses data to build brands and communities. You'll run paid campaigns across all our client accounts, managing ad spend on Meta, TikTok, LinkedIn, YouTube and more, including influencer and creator campaigns.

You'll own the reporting, identify key drivers of great results, and present insights in ways everyone can understand and act on.