Paid Social & Performance Specialist

UMM; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

UMM's Social and Content team is growing, and we're looking for a Paid Social & Performance Specialist who gets excited by the numbers and uses data to build brands and communities. You'll run paid campaigns across all our client accounts, managing ad spend on Meta, TikTok, LinkedIn, YouTube and more, including influencer and creator campaigns.

You'll own the reporting, identify key drivers of great results, and present insights in ways everyone can understand and act on.

Qualifications

• 3 to 5 years of paid social experience, ideally at a digital or media agency.
• Hands-on experience running campaigns across major social platforms.
• Experience in brand- and community-led social, not just conversion.
• Strong grasp of tracking and attribution—pixels, conversion tracking, UTMs.
• Experience managing ad budgets across multiple accounts.
• Excellent presentation skills; able to explain results clearly to clients and teammates.

Responsibilities

• Manage day-to-day paid operations across client accounts, including budgets and spend.
• Forecast and reconcile media spend across accounts and flag pacing risks.
• Build, launch, and optimise campaigns across Meta, TikTok, LinkedIn, YouTube, and more.
• Design and run structured tests on creative, audiences and formats, and turn results into recommendations.
• Run influencer and creator amplification campaigns, including whitelisting and partnerships.
• Set up and maintain measurement foundation, pixels, conversion events and UTMs.
• Own reporting end-to-end and present results to clients and internal teams.
• Test continuously, spot trends, and raise issues before they become problems.

Skills

Paid social expertise

Budget management

Analytics & reporting

Presentation skills

Campaign optimization

Influencer campaigns

Tagging & tracking

Creative testing

Tools

Meta Ads Manager

TikTok Ads

LinkedIn Ads

YouTube Ads

UTM tagging

Job description

UMM's Social and Content team is growing, and we're looking for a Paid Social & Performance Specialist who gets excited by the numbers and uses data to build brands and communities. You'll run paid campaigns across all our client accounts, managing ad spend on Meta, TikTok, LinkedIn, YouTube and more, including influencer and creator campaigns. You'll own the reporting, identify key drivers of great results, and present insights in ways everyone can understand and act on. You'll report to our Head of Social & Content and work alongside our social executives, influencer specialists, PR team and in-house designers. You'll also contribute to UMM's own marketing and lead generation.

Key responsibilities

Manage day-to-day paid operations across all client accounts, including budgets, pacing and spend

Forecast and reconcile media spend across accounts, and flag pacing risks early

Build, launch, and optimise campaigns across Meta, TikTok, LinkedIn, Pinterest, and YouTube, as well as any new platforms to review and test

Design and run structured tests on creative, audiences and formats, and turn the results into clear recommendations

Run influencer and creator campaign amplification, including whitelisting and partnership ads

Work with platform partners and reps to unlock betas, support and best practices

Set up and maintain the measurement foundation, pixels, conversion events and UTMs, so results stay accurate and comparable across accounts

Own reporting end-to-end, from setting up KPI tracking to delivering clear, useful reports for the team and clients

Present results to clients and the internal team with confidence, turning data into a clear story about what's working, what isn't and what we'll do next

Test constantly, spot trends early and raise issues before they become problems

About you

3 to 5 years of experience in paid social, ideally at a digital or media agency

Hands-on experience running paid campaigns across the major social platforms

Experience in brand- and community-led social, not just conversion

Real enthusiasm for numbers and a solid grasp of tracking and attribution - pixels, conversion tracking, UTMs

Experience managing ad budgets across multiple accounts

Strong presentation skills, with the ability to explain results simply to clients and teammates who don't live in Ads Manager

Sharp attention to detail, the kind that catches a mis-set campaign before it goes live

Comfortable juggling several accounts and competing deadlines

Familiarity with creator and influencer amplification, including whitelisting, partnerships, and Spark ads (nice to have)

Experience using AI tools to improve workflows and reporting (nice to have)

About us

UMM is an integrated communications agency, bringing together experts across PR (earned), Influencer, Creative and Social under one roof. We specialise in tech and FMCG, partnering with brands including Logitech, TCL, Ultimate Ears and Dollar Sweets. Paid at UMM is part of the creative process, not something that happens after it. You'll sit next to the people making the work, be in the room when ideas are born, and shape strategy alongside the Head of Social & Content.

Based in Chipdeldale, between Redfern and Central Station, with parks, cafes, cinemas and restaurants on our doorstep

Three days in the office (Monday to Wednesday) and two days from home, or full-time in the office if you prefer