Senior Performance Account Lead — Multi-Channel Growth

The Thoughtful Agency; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

In-house training

Performance incentives

Flexible working options

Wellness leave

Company coffee and events

Job summary

The Thoughtful Agency is seeking a Senior Performance Account Manager to lead client relationships across a portfolio, balancing strategic leadership with hands-on platform involvement as needed. You will drive innovations, deliver on commercial outcomes, and elevate internal capability while aligning platform strategy with client growth.

You will oversee integrated campaigns across Google Ads, Meta, TikTok, and Pinterest, with up to 30% hands-on work and a focus on ROI and KPI optimization.

Qualifications

• 4–5+ years of experience in digital performance marketing within an agency environment.
• Proven success managing large-scale, high-performing digital campaigns across Google Ads, Meta, TikTok, and Pinterest.
• Minimum 2 years in a client-facing performance or account management role.
• Strong track record of client growth, retention, and stakeholder management.
• Skilled in using data tools and dashboards (e.g. Google Analytics, Shopify, Supermetrics) to inform strategic decisions.
• Experience coaching and mentoring other team members, with leadership qualities.

Responsibilities

• Lead integrated account strategy across active channels with channel leads.
• Design and lead multi-channel performance marketing strategies aligned with client objectives.
• Develop media plans, forecasts, and budgets with ROI emphasis.
• Own strategic performance conversations with clients and senior stakeholders.
• Oversee end-to-end campaign execution across Google Ads, Meta, TikTok, Pinterest.

Skills

Digital performance marketing

Agency experience

Client facing

Data-driven decision making

Leadership and mentoring

Tools

Google Analytics

Shopify

Supermetrics

Job description

The Thoughtful Agency is seeking a Senior Performance Account Manager to lead client relationships across a portfolio, balancing strategic leadership with hands-on platform involvement as needed. You will drive innovations, deliver on commercial outcomes, and elevate internal capability while aligning platform strategy with client growth.

You will oversee integrated campaigns across Google Ads, Meta, TikTok, and Pinterest, with up to 30% hands-on work and a focus on ROI and KPI optimization.