Hybrid Digital Strategy Specialist: SEO, PR & AI Growth

Searchability; Sydney; Híbrido; AUD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Searchability is seeking a Digital Strategist to lead integrated Digital PR, SEO and outreach across a diverse client portfolio. You will own campaigns from initial research and ideation through to execution, helping brands strengthen their online presence and drive organic visibility and authority.

Work within a collaborative, hybrid team and explore emerging areas such as GEO and AI-driven search, while developing strategic capabilities and advancing your career in digital strategy.

Formación

• Experience in Digital PR, SEO, media outreach or related digital marketing role.
• Understanding of how Digital PR, backlinks, content and outreach impact SEO performance.
• Strong knowledge of SEO fundamentals including rankings, visibility and domain authority.
• Familiarity with analytics and reporting tools is advantageous.
• Creative and analytical mindset with data-driven approach.
• Excellent communication and collaboration with internal teams and clients.

Responsabilidades

• Develop and deliver integrated Digital PR, SEO and outreach strategies for a diverse client portfolio.
• Identify opportunities to secure high-quality media coverage and build backlinks.
• Lead campaigns from research and ideation through execution and optimization.
• Build relationships with journalists, publishers and media outlets.
• Monitor performance and provide strategic recommendations to improve outcomes.
• Explore GEO and AI-driven search trends to keep clients ahead.

Conocimientos

Digital PR

SEO

Media outreach

Content marketing

Data & insights

Communication

Herramientas

Google Analytics

SEMrush

Ahrefs

Moz

Descripción del empleo

Searchability is seeking a Digital Strategist to lead integrated Digital PR, SEO and outreach across a diverse client portfolio. You will own campaigns from initial research and ideation through to execution, helping brands strengthen their online presence and drive organic visibility and authority.

Work within a collaborative, hybrid team and explore emerging areas such as GEO and AI-driven search, while developing strategic capabilities and advancing your career in digital strategy.