Hotel Launch & Events Marketing Lead

Crowne Plaza Hotels & Resorts; Burwood; On-site; AUD 90,000 - 120,000; Full time

Job summary

Crowne Plaza Sydney Burwood is launching two new venues on Level 1 this spring and seeks a dedicated marketer to own the end-to-end launch. You will manage the timeline, briefs, content and performance reporting while coordinating with the Creative Director, sales, PR and operations across five venues.

You will base yourself on-site most weeks, lead social channels, and drive campaigns from concept through delivery, with a budget and brand toolkit in place.

Qualifications

• Five or more years in marketing coordination, events or account management for hotels, venues, hospitality or a property portfolio; led at least one launch/opening or seasonal campaign.
• Proven ability to run a programme with many owners and hard dates.
• Comfortable running social channels for a premium brand: Meta Business Suite, Instagram, LinkedIn and Canva.
• Working knowledge of Monday.com or similar, HubSpot or another CRM, and Meta and Google Ads reporting.

Responsibilities

• Own the launch programme for the Grand Regent Ballroom and Conrad Chairman's Lounge: the timeline, the Monday.com board, the weekly update and the monthly performance report on enquiries, cost per lead, site inspections and bookings
• Turn every marketing need across the five venues into a clear brief with an owner and a date, and see it through to delivery: sales collateral, menus, festive campaigns, outlet promotions, listings, event support
• Coordinate the November launch showcase with the events team: guest list, invitation suite, media preview, run sheet, content capture and follow-up of every lead within 48 hours
• Run the venues' social channels day to day within the agreed strategy: the content calendar, posting and stories, community management and routing DMs to the events and reservations teams, with quick on-site captures of set-ups, dishes and event moments between the professional shoots
• Prepare the fortnightly LinkedIn content pack for the corporate audience and keep the hotel and outlet channels cross-posting ballroom content
• Plan and manage the professional photography and video shoots: dates against furniture installation, talent, access, shot lists and IHG photography standards, and the asset library afterwards
• Keep the lead pipeline honest: enquiries from landing pages, ads, eDMs and flyers reaching the events inbox with a source attached, and inspections and bookings reconciling with what marketing reports
• Manage print production and distribution, venue listings (IHG Meetings, Cvent, VenueNow, wedding directories), purchase orders and spend against the launch and media budgets
• Be the first call when anything about the venues' marketing is unclear, and the person who flags a date at risk before it slips

Skills

Marketing coordination

Event management

Campaign management

Social media

Tools

Monday.com

HubSpot

CRM

Job description

Crowne Plaza Sydney Burwood is launching two new venues on Level 1 this spring and seeks a dedicated marketer to own the end-to-end launch. You will manage the timeline, briefs, content and performance reporting while coordinating with the Creative Director, sales, PR and operations across five venues.

You will base yourself on-site most weeks, lead social channels, and drive campaigns from concept through delivery, with a budget and brand toolkit in place.