Sydney Campus Marketing Lead: Launch & Growth

Collarts International; Sydney; Vor Ort; AUD 110.000 - 150.000; Vollzeit

Zusammenfassung

Collarts is seeking a Sydney Marketing Manager to lead its flagship campus at Waterloo, guiding school visits, activations and the launch event, and driving enrolments.

Reporting to the Chief Marketing Officer, you will own the Sydney plan, prioritise work, and lead a small team across events, schools engagement, graphics and video. This hands-on role requires budget management and cross-team collaboration with Melbourne.

Qualifikationen

• 5+ years of marketing experience with strategy and execution
• Experience launching/growing a brand or campus in a new market
• Ability to deliver an integrated program across events, activations, partnerships, content and digital
• Commercial acumen with budgeting and reporting experience
• Experience leading and developing direct reports
• Established networks across Sydney’s creative, education and community sectors
• Excellent communication and presentation skills with stakeholders
• Autonomous in a fast-paced launch environment
• Experience in higher education, student recruitment or schools engagement
• Background in creative industries, arts, culture or events marketing
• Experience briefing and managing PR, media and out-of-home agencies
• Familiarity with CRM and marketing automation tools
• Working with Children Check or ability to obtain one

Aufgaben

• Own the Sydney marketing plan and translate it into a scheduled, prioritised program
• Lead grassroots awareness activity—events, activations, festival tie-ins and community engagement
• Build target lists of schools, counsellors, partners and venues and decide outreach
• Lead and develop local events and graphics specialists
• Coordinate brand presence projects with campus operations
• Collaborate with brand, paid media, content and web teams to optimise messaging
• Manage the Sydney launch marketing budget and report on leads and outcomes
• Represent marketing in weekly Sydney project steering meetings

Kenntnisse

Marketing strategy

Brand launch

Budget management

Team leadership

Event management

Partnerships & engagement

CRM & automation

Stakeholder presentation

Sydney market knowledge

Ausbildung

Bachelor’s degree or equivalent in Marketing/related field

Tools

CRM platforms

Marketing automation

Content & digital tools

Jobbeschreibung

Collarts is seeking a Sydney Marketing Manager to lead its flagship campus at Waterloo, guiding school visits, activations and the launch event, and driving enrolments.

Reporting to the Chief Marketing Officer, you will own the Sydney plan, prioritise work, and lead a small team across events, schools engagement, graphics and video. This hands-on role requires budget management and cross-team collaboration with Melbourne.