Marketing Lead: Launch & Growth for Leisure Centre

Randstad; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

Randstad Australia is seeking an experienced Marketing Lead to drive audience growth, awareness, and conversions across our major community assets and events, with a focus on an opening leisure centre.

This insight-led role oversees end-to-end launch strategy, multi-channel campaigns, digital footprint, and revenues, including Lunar New Year activations, reporting on ROI and membership uptake.

Qualifications

• Degree in Marketing or equivalent practical experience.
• Strong background in demand generation and conversion strategies.
• Proven success managing multi-channel campaigns (paid social, search, display, email, and owned channels).
• Experience translating audience insights into campaign roadmaps and briefs.
• Excellent prioritisation in a fast-paced environment with diverse stakeholders.
• Experience crafting campaigns for multicultural communities (e.g., Lunar New Year activations).
• Public sector or government experience welcomed, but not required.

Responsibilities

• Lead the comprehensive marketing strategy from concept through delivery, establishing a go-to-market plan for opening day and long-term engagement.
• Coordinate multi-channel marketing materials with internal specialist teams, including paid advertising, member communications, signage, on-site collateral, and direct content drafting/refinement.
• Establish a robust digital footprint for WLC, overseeing website content, SEO strategy, campaign landing pages, and integration with booking and membership systems.
• Define success metrics, track campaign KPIs, monitor conversion rates, and report on ROI and membership uptake to optimize outcomes.
• Deliver strategic, performance-led marketing support for major initiatives, including Lunar New Year.

Skills

Demand generation

Conversion strategies

Campaign execution

Multi-channel marketing

Audience insights

Performance-led marketing

Stakeholder management

Prioritisation

Multicultural campaigns

Education

Degree in Marketing

Tools

Google Analytics

SEO tools

Content Management System

Booking system

Job description

Randstad Australia is seeking an experienced Marketing Lead to drive audience growth, awareness, and conversions across our major community assets and events, with a focus on an opening leisure centre.

This insight-led role oversees end-to-end launch strategy, multi-channel campaigns, digital footprint, and revenues, including Lunar New Year activations, reporting on ROI and membership uptake.