Head of MarTech & Customer Data — Growth & Insights

Women In Digital International; Melbourne; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid working

Generous leave options

Learning and development platform

Inclusion & Diversity initiatives

Volunteer opportunities with charity-m

Dollar-match fundraising for community

Job summary

The Lottery Corporation is seeking a Head of Customer Data & MarTech to lead TLC Digital’s marketing technology ecosystem, data foundations and measurement programs. You will define the MarTech roadmap, ensure trusted customer data and deliver insights that maximise marketing ROI.

You’ll manage a specialist team, drive experimentation and analytics, partner with Technology and Data, and operate in a highly regulated environment.

Qualifications

• 8+ years in customer data, MarTech or digital analytics with leadership experience.
• Expertise in marketing technology architecture, platform strategy and vendor management.
• Strong knowledge of customer data platforms, analytics, experimentation tools and data schemas.
• Proven ability to develop segmentation, measurement frameworks and reporting.
• Excellent stakeholder management and communication in regulated environments.

Responsibilities

• Lead TLC Digital’s marketing technology ecosystem, including architecture, roadmap, platform investment and vendor management.
• Own the customer data and measurement framework with enterprise-aligned data.
• Drive commercial reporting, analytics and customer insights for a single source of truth.
• Establish marketing performance metrics like CAC, cost to serve and ROI.
• Lead experimentation and team capability development with Technology and Data.

Skills

Customer data

MarTech

Digital analytics

People leadership

Stakeholder management

Communication

Education

Tertiary qualifications

Tools

Marketing technology architecture

Platform strategy

Vendor management

Identity resolution

Event schema design

Data collection architecture

Job description

The Lottery Corporation is seeking a Head of Customer Data & MarTech to lead TLC Digital’s marketing technology ecosystem, data foundations and measurement programs. You will define the MarTech roadmap, ensure trusted customer data and deliver insights that maximise marketing ROI.

You’ll manage a specialist team, drive experimentation and analytics, partner with Technology and Data, and operate in a highly regulated environment.