Chief MarTech & Customer Data Lead

The Lottery Corporation; Melbourne; Hybrid; AUD 180,000 - 260,000; Full time

Benefits offered by this job

Hybrid working

Learning & development platform

Diversity initiatives

Volunteer matching

Job summary

The Lottery Corporation in Melbourne is seeking a strategic Head of Customer Data & MarTech to lead TLC Digital's data foundations, analytics framework and marketing technology roadmap.

You will manage a specialist team, ensure trusted enterprise data, drive reporting and experimentation, establish key metrics, and collaborate across Technology and Data to maximise commercial performance and marketing ROI in a highly regulated environment.

Qualifications

• 8+ years' experience in customer data, MarTech or digital analytics.
• Proven leadership and team development experience.
• Expertise in marketing technology architecture, platform strategy and vendor management.
• Knowledge of customer data platforms, digital analytics, experimentation tools and identity resolution.
• Ability to develop customer segmentation and business-level performance reporting.

Responsibilities

• Lead TLC Digital's marketing technology ecosystem, including architecture, roadmap, platform investment and vendor management.
• Own the customer data and measurement framework, ensuring trusted, enterprise-aligned data across Digital.
• Drive commercial reporting, analytics and customer insights to deliver a single source of truth for performance.
• Establish and embed marketing KPIs and support experimentation and optimisation programs.

Skills

Leadership

MarTech / Analytics

Data platforms

Measurement & reporting

Stakeholder management

Education

Tertiary qualifications

Job description

The Lottery Corporation in Melbourne is seeking a strategic Head of Customer Data & MarTech to lead TLC Digital's data foundations, analytics framework and marketing technology roadmap.

You will manage a specialist team, ensure trusted enterprise data, drive reporting and experimentation, establish key metrics, and collaborate across Technology and Data to maximise commercial performance and marketing ROI in a highly regulated environment.