Head of Product Marketing & Growth (Digital)

The Lottery Corporation; Melbourne; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Hybrid working

Generous leave options

Learning and development platform

Internal career growth

Inclusion & diversity initiative

Volunteer/community support with match

Job summary

The Lottery Corporation invites you to lead Product Marketing, reporting to the GM Growth Marketing and turning Digital's roadmap into customer and commercial outcomes. You will drive go-to-market strategy and partner with Product teams to boost digital conversion through data-led experimentation.

Establish and lead Product Marketing at TLC, shaping strategy, launches and growth. You will own web/app performance, content, SEO, and merchandising across The Lott and Keno digital channels.

Qualifications

• 8+ years' experience in digital marketing, product marketing or eCommerce.
• 5+ years leading high-performing teams.
• Proven track record delivering commercial growth across digital channels.
• Experience launching and scaling digital products.
• Expertise in conversion optimisation, experimentation and digital analytics.
• Strong stakeholder management in complex organisations and regulated industries.

Responsibilities

• Establish and lead Product Marketing at TLC, building the function and ways of working from the ground up.
• Partner with Digital Product teams to shape customer strategy, go-to-market plans and successful product launches.
• Drive growth initiatives from opportunity identification through to launch and measurable outcomes.
• Own digital channel performance and optimise conversion through data-led experimentation.

Education

Relevant tertiary qualifications

Job description

The Lottery Corporation invites you to lead Product Marketing, reporting to the GM Growth Marketing and turning Digital's roadmap into customer and commercial outcomes. You will drive go-to-market strategy and partner with Product teams to boost digital conversion through data-led experimentation.

Establish and lead Product Marketing at TLC, shaping strategy, launches and growth. You will own web/app performance, content, SEO, and merchandising across The Lott and Keno digital channels.