Head of Customer Data & MarTech The Lottery Corporation

Women In Digital International; Melbourne; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid working

Generous leave options

Learning and development platform

Inclusion & Diversity initiatives

Volunteer opportunities with charity-m

Dollar-match fundraising for community

Job summary

The Lottery Corporation is seeking a Head of Customer Data & MarTech to lead TLC Digital’s marketing technology ecosystem, data foundations and measurement programs. You will define the MarTech roadmap, ensure trusted customer data and deliver insights that maximise marketing ROI.

You’ll manage a specialist team, drive experimentation and analytics, partner with Technology and Data, and operate in a highly regulated environment.

Qualifications

• 8+ years in customer data, MarTech or digital analytics with leadership experience.
• Expertise in marketing technology architecture, platform strategy and vendor management.
• Strong knowledge of customer data platforms, analytics, experimentation tools and data schemas.
• Proven ability to develop segmentation, measurement frameworks and reporting.
• Excellent stakeholder management and communication in regulated environments.

Responsibilities

• Lead TLC Digital’s marketing technology ecosystem, including architecture, roadmap, platform investment and vendor management.
• Own the customer data and measurement framework with enterprise-aligned data.
• Drive commercial reporting, analytics and customer insights for a single source of truth.
• Establish marketing performance metrics like CAC, cost to serve and ROI.
• Lead experimentation and team capability development with Technology and Data.

Skills

Customer data

MarTech

Digital analytics

People leadership

Stakeholder management

Communication

Education

Tertiary qualifications

Tools

Marketing technology architecture

Platform strategy

Vendor management

Identity resolution

Event schema design

Data collection architecture

Job description

Are you ready to join the winning team at The Lottery Corporation?

We power Australia’s biggest lottery games – and we’re one of the world’s top-performing lottery businesses. As the home of The Lott and Keno, we’re building on decades of excitement and life-changing wins, bringing our games to every state and territory except WA.

For more than a century, we’ve been playing our role in creating positive impacts by delivering winning moments every day to our people, our customers, retailers, partners and our community.

But we’re not standing still. We’re evolving into an entertainment company – more customer-obsessed, more agile and driven by real outcomes.

Because at our core, it’s simple: we create winning moments – and we’re building the next chapter as the team behind Where Australia Comes to Play.

Join us!

Reporting to the General Manager – Growth Marketing, the Head of Customer Data & MarTech is responsible for the marketing technology ecosystem, customer data foundations, commercial reporting and experimentation capability that drive TLC Digital’s growth. Leading a specialist team, you will define the MarTech roadmap, ensure trusted customer data and measurement, and deliver insights and optimisation programs that maximise commercial performance and marketing return on investment.

What you’ll do

• Lead TLC Digital’s marketing technology ecosystem, including architecture, roadmap, platform investment and vendor management.
• Own the customer data and measurement framework, ensuring trusted, consistent and enterprise-aligned data across Digital.
• Drive commercial reporting, analytics and customer insights, delivering a single source of truth for business performance.
• Establish and embed key marketing performance metrics, including acquisition cost, cost to serve and return on investment.
• Lead experimentation, optimisation and team capability development, partnering across Technology and Data to maximise commercial outcomes.

What you’ll bring

• 8+ years’ experience in customer data, MarTech or digital analytics, including proven people leadership and team development experience.
• Strong expertise in marketing technology architecture, platform strategy, vendor management, and leading technology assessments, selections and migrations.
• Deep knowledge of customer data platforms, digital analytics, experimentation tools, data collection architecture, event schema design and identity resolution.
• Proven experience developing customer segmentation, measurement frameworks and business-level performance reporting that drives commercial outcomes.
• Excellent stakeholder management and communication skills, with experience operating in complex, highly regulated environments and relevant tertiary qualifications.

What you’ll get

Not only will you receive an awesome candidate experience from our caring Talent team, but you’ll get a genuine feel for who we are and what it’s like to be part of our team.

The benefits of working with The Lottery Corporation are pretty good. Just to name a few:

• Balance work and life with our ‘flex for great outcomes’ approach – hybrid working, plus a range of generous leave options.
• Reward and recognition programs at all levels. Your hard work won’t go unnoticed.
• Ignite your potential with our dedicated learning and development platform to support your bright future.
• We empower careers to grow from within. 50% of all roles in 2025 were filled by our own people, proving that your next opportunity is already here!
• A true sense of belonging. We’re committed to Inclusion & Diversity with a range of initiatives such as our Gender Affimation Support, employee inclusion networks and diversity memberships and celebrations.
• Make positive impacts with opportunities to volunteer with our community partners. We’ll also dollar match fundraising efforts of our employees lending their support to registered charities.

We’re committed to providing a safe, respectful and supportive work environment. We encourage you to let us know if we can make any accommodations, so the process can be more user friendly for you.

We acknowledge and pay respect to the traditional custodians of the lands on which our offices, retail outlets and venues operate. We acknowledge the inextricable link First Peoples of Australia have with the land past and present.

Your online safety is important to us. We’ll never request payment or credit card details from you to apply for a position. If you’re uncertain whether a job ad is legitimate, verify via our website before providing any details.