Chief Lifecycle & Loyalty Architect

The Lottery Corporation; Melbourne; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Hybrid work

Leave options

Recognition programs

Learning & development

Career growth

Inclusion & diversity

Community volunteering & fundraising

Job summary

The Lottery Corporation in Australia is seeking a seasoned leader to head Lifecycle & Loyalty within Growth Marketing. You will steer end-to-end customer journeys, optimize multi-channel campaigns, and drive measurable value through data-driven decisions.

You’ll lead a team, shape customer retention and lifetime value strategies, and work across data, MarTech, Retail and Digital to deliver strategic growth. Hybrid work is offered with opportunities to influence a national audience.

Qualifications

• 8+ years' experience in CRM, lifecycle or retention marketing.
• 5+ years leading and developing high-performing teams in a large consumer-facing business.
• Proven success owning and growing customer retention, loyalty or lifetime value metrics.
• Expertise designing and optimising lifecycle programmes with experimentation and incremental measurement.
• Hands-on experience with enterprise marketing automation platforms and multi-channel engagement strategies.

Responsibilities

• Own and evolve the end-to-end Lifecycle & Loyalty strategy with clear ownership and measurable outcomes.
• Drive performance and growth of owned channels (email, SMS and push) with operational excellence and compliance.
• Optimise contact strategy, channel mix, loyalty investment and membership propositions to maximise engagement and lifetime value.
• Establish a data-led, incremental measurement framework to show commercial impact of lifecycle initiatives.
• Lead and develop a high-performing Lifecycle & Loyalty team, partnering across data, MarTech, Retail and Digital.

Skills

CRM & Loyalty

Lifecycle marketing

Retention metrics

Stakeholder mgmt

Education

Bachelor's degree or equivalent

Job description

The Lottery Corporation in Australia is seeking a seasoned leader to head Lifecycle & Loyalty within Growth Marketing. You will steer end-to-end customer journeys, optimize multi-channel campaigns, and drive measurable value through data-driven decisions.

You’ll lead a team, shape customer retention and lifetime value strategies, and work across data, MarTech, Retail and Digital to deliver strategic growth. Hybrid work is offered with opportunities to influence a national audience.