Head of Product Marketing & Growth

Women In Digital International; Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid working

Learning & development platform

Volunteer opportunities & charity-m at

Job summary

The Lottery Corporation is seeking a results-driven Product Marketing leader in Australia. You will establish and lead the Product Marketing function, shape customer strategy with Digital Product teams, and drive growth from opportunity identification through to launch and optimisation.

You’ll own digital channel performance using data-driven experimentation and customer insights. You’ll collaborate with Brand, Marketing and Product teams, oversee content, SEO, app store optimisation and

Qualifications

• 8+ years’ experience in digital marketing, product marketing or ecommerce.
• 5+ years in leading high-performing teams.
• Proven track record delivering commercial growth and improving performance.
• Experience launching and scaling digital products in consumer businesses.
• Strong expertise in conversion optimisation, experimentation and analytics.
• Excellent stakeholder management and communication in complex organisations.

Responsibilities

• Establish and lead Product Marketing at TLC, building function and ways of working.
• Partner with Digital Product teams to shape customer strategy and launches.
• Drive growth initiatives from opportunity to launch and optimisation.
• Own digital channel performance with data-led experimentation.
• Collaborate with Brand, Marketing and Product on content, SEO and merchandising.

Skills

Digital marketing

Product marketing

Team leadership

Commercial growth

Conversion optimisation

Data-driven decision making

Education

Tertiary qualifications

Job description

The Lottery Corporation is seeking a results-driven Product Marketing leader in Australia. You will establish and lead the Product Marketing function, shape customer strategy with Digital Product teams, and drive growth from opportunity identification through to launch and optimisation.

You’ll own digital channel performance using data-driven experimentation and customer insights. You’ll collaborate with Brand, Marketing and Product teams, oversee content, SEO, app store optimisation and