Head of Product Marketing

The Lottery Corporation; Brisbane; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid work

Generous leave options

Learning & development platform

Volunteer with charity dollar match

Job summary

The Lottery Corporation in Australia is seeking a senior Product Marketing leader to build and lead the Product Marketing function, turning Digital product roadmaps into customer and commercial outcomes. You will drive go-to-market plans, partner with Product teams, and own digital conversion growth through data-led experimentation and insights.

You will collaborate with Brand and Marketing to maximise performance across The Lott and Keno digital channels, while leading a high-performing team

Qualifications

• 8+ years' experience in digital marketing, product marketing or eCommerce, including 5+ years leading high-performing teams.
• Proven track record delivering commercial growth and improving performance across digital channels.
• Experience launching and scaling digital products in customer-focused, consumer-facing businesses.
• Strong expertise in conversion optimisation, experimentation, digital analytics and data-driven decision making.

Responsibilities

• Establish and lead Product Marketing at TLC, building the function, capability and ways of working from the ground up.
• Partner with Digital Product teams to shape customer strategy, go-to-market plans and successful product launches.
• Drive new growth initiatives from opportunity identification through to launch, optimisation and measurable commercial outcomes.
• Own the performance of Digital channels, improving web and app conversion through data-led experimentation and customer insight.
• Collaborate with Brand, Marketing and Product teams while overseeing content, SEO, app store optimisation and merchandising across The Lott and Keno digital channels.

Skills

Digital marketing

Product marketing

eCommerce

Conversion optimization

Data analytics

Stakeholder management

Team leadership

Regulated industries

Education

Tertiary qualification

Tools

Google Analytics

SEO tools

App store optimization

Job description

Are you ready to join the winning team at The Lottery Corporation?

We power Australia's biggest lottery games - and we're one of the world's top-performing lottery businesses. As the home of The Lott and Keno, we're building on decades of excitement and life-changing wins, bringing our games to every state and territory except WA.

For more than a century, we've been playing our role in creating positive impacts by delivering winning moments every day to our people, our customers, retailers, partners and our community.

But we're not standing still. We're evolving into an entertainment company - more customer-obsessed, more agile and driven by real outcomes.

Because at our core, it's simple: we create winning moments - and we're building the next chapter as the team behind Where Australia Comes to Play.

Reporting to the GM Growth Marketing, you'll build and lead Product Marketing at TLC, turning Digital's product roadmap into customer and commercial outcomes. You'll drive go-to-market strategy, partner with Product teams, and own digital conversion growth through data-led experimentation and measurable results.

What you’ll do

• Establish and lead Product Marketing at TLC, building the function, capability and ways of working from the ground up.
• Partner with Digital Product teams to shape customer strategy, go-to-market plans and successful product launches.
• Drive new growth initiatives from opportunity identification through to launch, optimisation and measurable commercial outcomes.
• Own the performance of Digital channels, improving web and app conversion through data-led experimentation and customer insight.
• Collaborate with Brand, Marketing and Product teams while overseeing content, SEO, app store optimisation and merchandising across The Lott and Keno digital channels.

What you’ll bring

• 8+ years' experience in digital marketing, product marketing or eCommerce, including 5+ years leading high-performing teams.
• Proven track record delivering commercial growth and improving performance across digital channels.
• Experience launching and scaling digital products in customer-focused, consumer-facing businesses.
• Strong expertise in conversion optimisation, experimentation, digital analytics and data-driven decision making.
• Exceptional stakeholder management and communication skills, with experience working in complex, matrixed organisations; experience in regulated industries and relevant tertiary qualifications highly regarded.

What you’ll get

Not only will you receive an awesome candidate experience from our caring Talent team, but you'll get a genuine feel for who we are and what it's like to be part of our team.

The benefits of working with The Lottery Corporation are pretty good. Just to name a few:

• Balance work and life with our 'flex for great outcomes' approach - hybrid working, plus a range of generous leave options.
• Reward and recognition programs at all levels. Your hard work won’t go unnoticed.
• Ignite your potential with our dedicated learning and development platform to support your bright future.
• We empower careers to grow from within. 50% of all roles in 2025 were filled by our own people, proving that your next opportunity is already here!
• A true sense of belonging. We're committed to Inclusion & Diversity with a range of initiatives such as our Gender Aff... employee inclusion networks and diversity memberships and celebrations.
• Make positive impacts with opportunities to volunteer with our community partners. We'll also dollar match fundraising efforts of our employees lending their support to registered charities.

We're committed to providing a safe, respectful and supportive work environment. We encourage you to let us know if we can make any accommodations, so the process can be more user friendly for you.

We acknowledge and pay respect to the traditional custodians of the lands on which our offices, retail outlets and venues operate. We acknowledge the inextricable link First Peoples of Australia have with the land past and present.

Your online safety is important to us. We'll never request payment or credit card details from you to apply for a position. If you're uncertain whether a job ad is legitimate, verify via our website before providing any details.