Lifecycle & Loyalty Growth Lead

Women In Digital International; Melbourne; Hybrid; AUD 180,000 - 230,000; Full time

Benefits offered by this job

Hybrid working

Learning and development platform

Volunteer fundraising & community</n>

Job summary

The Lottery Corporation is seeking an experienced leader to own the Lifecycle & Loyalty strategy and evolve customer journeys to drive value across email, SMS and push. You will shape strategy, performance and long-term value of customer relationships, transforming campaigns into customer-led journeys.

You will lead a high-performing team, collaborate with Data, MarTech, Retail and Digital to deliver strategic growth and measurable outcomes, while maintaining compliance in a regulated

Qualifications

• 8+ years of experience in CRM, lifecycle or retention marketing.
• 5+ years leading and developing high-performing teams.
• Proven success growing retention or loyalty metrics in a consumer-facing business.
• Experience with enterprise marketing automation platforms.
• Strong stakeholder management and communication; degree in Marketing/Commerce; regulated environments experience.

Responsibilities

• Own end-to-end Lifecycle & Loyalty strategy with clear ownership and measurable outcomes.
• Drive performance of owned channels (email, SMS, push) with compliance and wider reach.
• Optimize contact strategy, loyalty investment and membership propositions.
• Establish a data-led measurement framework to show commercial impact.
• Lead Lifecycle & Loyalty team and partner across Data, MarTech, Retail and Digital for growth.

Skills

CRM

Lifecycle marketing

Team leadership

Marketing automation

Experimentation

Stakeholder management

Communication skills

Marketing degree

Education

Marketing or Commerce degree

Tools

Marketing automation platforms

Job description

The Lottery Corporation is seeking an experienced leader to own the Lifecycle & Loyalty strategy and evolve customer journeys to drive value across email, SMS and push. You will shape strategy, performance and long-term value of customer relationships, transforming campaigns into customer-led journeys.

You will lead a high-performing team, collaborate with Data, MarTech, Retail and Digital to deliver strategic growth and measurable outcomes, while maintaining compliance in a regulated