Group Head of Marketing

Parity Consulting; Sydney; On-site; AUD 200,000 - 320,000; Full time

Job summary

Parity Consulting seeks a strategic Head of Marketing to build a new function in Sydney. You will own brand strategy, communications, digital marketing, and campaigns to attract clients across wholesale and retail channels.

You will lead a cross-functional team, manage budgets and agencies, and drive a multi-brand integration with a clear strategic roadmap. This is a rare blank-canvas opportunity with executive support and visible, lasting impact.

Qualifications

• Substantial marketing leadership experience in funds/investment management or comparable financial services
• Proven track record of building or leading marketing teams
• Experience delivering marketing strategy in a multi-brand or post-merger environment
• Strong communications skills across media relations, investor communications and internal comms
• Exposure to brand integration, CRM, marketing automation and AI tools

Responsibilities

• Lead group brand strategy and integration across legacy brands
• Develop consolidated marketing strategy, annual plans and retail marketing framework
• Partner with distribution to design campaigns for client acquisition and product flows
• Own internal and external communications including PR and investor comms
• Lead content strategy, digital and events calendar; oversee marketing tech and AI adoption
• Manage the marketing team, budgets, agencies and compliance

Skills

Brand integration

Marketing strategy

Team leadership

CRM

Marketing automation

Digital marketing

Campaign design

Communications

Budget management

AI tools in marketing

Tools

CRM platforms

Marketing automation tools

AI tools for marketing

Job description

The Company

Our client is an ASX-listed investment manager, offering investors access to a diverse range of strategies across multiple asset classes.Bringing together a family of specialist investment brands under one group, they have built a strong reputation for performance and recently earned major industry recognition.Following a refreshed group brand, they are now ready to build a marketing function that matches the scale and ambition of the business.

The Opportunity

This is a newly created Head of Marketing role and a rare chance to build something from the ground up.You will own the group's marketing and communications function end to end, shaping a multi-year vision and leading the team to bring it to life.

Partnering closely with distribution, the investment teams and the executive, you will grow brand awareness, attract new clients and support flows into products across wholesale and retail channels.A key focus will be bringing the group's brands together under a clear, consolidated identity.

This is a permanent, full-time role based in Sydney.You will be in the office full time.

Key Accountabilities

• Lead the group brand strategy and integration, including a thoughtful roadmap for consolidating legacy brands
• Consult across the business to develop a consolidated marketing strategy, annual plans and a dedicated retail marketing strategy
• Partner with distribution to design and deliver campaigns that drive client acquisition and product flows
• Own internal and external communications, including PR, media relations and investment communications
• Bring structure and consistency to thought leadership, digital content and a calendar of client events
• Lead digital, CRM and marketing technology, exploring how AI and automation can lift delivery
• Lead, develop and inspire the marketing team, while managing budgets, agencies and compliance

Ideal Experience

• Substantial marketing experience within funds management or investment management, with a strong grasp of bringing fund products to market across wholesale and retail channels
• A proven track record of leading and developing high performing marketing teams
• Demonstrated success setting and delivering marketing strategy, ideally in a newly created role, a period of change or a multi-brand environment
• Strong communications capability across media relations, investment communications and internal communications, plus working knowledge of the regulatory landscape for promoting investment products
• Experience with brand integration following mergers or acquisitions, along with exposure to CRM, marketing automation and AI tools, would be highly valued

Why Apply

• A genuine blank canvas to build and shape a marketing function with no predecessor and real executive support
• Work alongside highly respected investment professionals in an award-winning, growing group
• Make a visible, lasting impact by bringing a family of specialist brands together under one identity

If you're a strategic marketing leader who loves to build, enjoys rolling up your sleeves and is ready to make your mark on a growing investment group, we'd love to hear from you.

Whether you are a sports fanatic, shark diver or part-time antique collector, we celebrate your uniqueness.Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work.We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us.At Parity, we believe in people, not just data.Every application is reviewed by a real person, ensuring your experience and individuality are genuinely valued throughout the recruitment process.