Marketing Director ANZ

[axr] Recruitment & Search; Melbourne; Sur place; AUD 180 000 - 240 000; Plein temps

Résumé du poste

[axr] Recruitment & Search is seeking a Marketing Director to lead the Oceania function (Australia & New Zealand) from Melbourne. You will drive brand, product marketing, customer engagement and market development with a significantly scaled budget, aiming to grow market share and brand awareness.

You will report to the CEO and sit on the Executive Leadership Team, overseeing a team of six direct reports. The role requires a strategic, data-driven leader with hands-on capability across digital

Qualifications

• Experience at Head of Marketing or Director level in FMCG or consumer goods manufacturing (must be strategic and results-driven).
• Strong commercial acumen with understanding of trade P&L dynamics and channels.
• Experience with major retailers and fragmented or independent retail networks.
• Broad capability across trade, digital and traditional marketing with data-driven insights.
• Multi-market leadership experience with ANZ exposure preferred.
• Hands-on, humble leadership style close to the work and capable of building team capability.

Responsabilités

• Set the Oceania marketing strategy aligned to global objectives while allowing local execution.
• Voice of professional and home consumer; use research and insights to shape strategy and growth opportunities.
• Own the marketing budget and ROI; balance brand building with short-term activation.
• Lead go-to-market for product launches, campaigns and seasonal initiatives including retail marketing and POS across dealer networks.
• Reset and lead the agency model across the region for long-term partnerships.
• Set new standards across digital marketing, social, customer engagement platforms and e-commerce; grow team capability.

Connaissances

Head of Marketing or Director level

Commercial acumen

Retail marketing

Digital marketing

Leadership

Formation

Tertiary qualifications in business/marketing

Description du poste

We are a globally recognised business and the clear market leader in our category, with a premium brand trusted by professional users and home consumers alike. Over the past few years, our local leadership team has returned the business to growth and brought Australia and New Zealand together as one Oceania region - a change journey that has delivered exceptionally high employee engagement and recognition as a top employer. With ambitious three-to-five-year growth plans, significant investment in product technology innovation and a deep commitment to our specialist dealer and retail partner network, we're now entering our next phase of growth.

The Company:

We are a globally recognised business and the clear market leader in our category, with a premium brand trusted by professional users and home consumers alike. Over the past few years, our local leadership team has returned the business to growth and brought Australia and New Zealand together as one Oceania region - a change journey that has delivered exceptionally high employee engagement and recognition as a top employer. With ambitious three-to-five-year growth plans, significant investment in product technology innovation and a deep commitment to our specialist dealer and retail partner network, we're now entering our next phase of growth.

The Role:

Reporting directly to the CEO and sitting on the Executive Leadership Team, the Marketing Director will lead the marketing function across Australia and New Zealand - spanning brand, product marketing, customer engagement and market development. With the campaign strategy shifting and the marketing budget scaling significantly, the brief is to grow market share and brand awareness, broaden understanding of the full product range, and make marketing a genuine commercial engine for the business. You'll lead a team of six direct reports and one dotted-line report, based in Melbourne.

Key responsibilities include:

• Set the Oceania marketing strategy and framework, aligned to global objectives while giving Australia and New Zealand the freedom to win locally
• Be the voice of the professional and home consumer, using research and insight to shape strategy and identify growth opportunities
• Own the marketing budget and ROI - removing waste and making clear choices between brand building and short-term activation
• Lead go-to-market for product launches, campaigns and seasonal initiatives, including retail marketing and point of sale across the dealer network
• Reset and lead the agency model across the region, building long-term partnerships that deliver measurable outcomes
• Set a new standard across digital marketing, social, customer engagement platforms and e-commerce, while building the team's capability

What You’ll Bring:

• Significant marketing experience, including a Head of Marketing or Director role, ideally within FMCG or consumer goods manufacturing
• Strong commercial acumen, with a sound understanding of trade P&L dynamics and the levers that build or erode brand value
• Experience with both complex major retailers and fragmented or independent retail networks
• Broad capability across trade, digital and traditional marketing - and the confidence to translate data from multiple sources into clear choices
• Multi-market leadership experience, with Australia and New Zealand exposure strongly preferred, plus tertiary qualifications in business, marketing or a related field
• A humble, hands-on leadership style - close to the work, able to move from strategy to execution, and a genuine builder of team capability

Why Join?

This is a highly autonomous executive role with real scope to shape the function, the market and how the region contributes globally. You'll inherit a passionate team and a strong brand, with a significantly scaled budget and the freedom to build the right agency partnerships. You'll report to a CEO with more than two decades in FMCG and consumer goods across sales leadership, category strategy and shopper marketing - a decisive, empowering leader who coaches by asking insightful questions, keeps an open door and is direct and transparent, so you'll always know where you stand. Add a family-owned culture built on humility, honesty and hard work, and genuine investment in development and international career opportunities, and this is a rare chance to lead a market leader into its next chapter.