Head of Marketing

P3 Recruitment; Sydney; Remote; AUD 150,000 - 180,000; Full time

Job summary

P3 Recruitment is seeking a Head of Marketing to consolidate and amplify a founder-led, multi-brand presence across property, education and digital media. You’ll own the group marketing direction, shape the founder’s personal brand, and unify disparate brands into a cohesive growth engine.

You will work closely with the founder and leadership team to craft data-driven campaigns, optimize CRM and lifecycle marketing, and build out the marketing function as the business scales.

Qualifications

• 5+ years of marketing experience with strong strategic responsibility.
• Track record of developing strategy, not simply executing it.
• Strong commercial and analytical capability.
• Experience across campaigns, CRM, automation, audience segmentation and digital marketing.
• Confidence to challenge ideas and use data to guide decisions.
• Autonomous, energetic style in a fast-moving entrepreneurial environment.

Responsibilities

• Developing and owning the overarching marketing strategy across multiple brands
• Shaping and growing a high-profile founder-led personal brand
• Creating targeted, commercially focused campaigns across different audience segments
• Bringing strategy and structure to social, video, podcast, email and digital content
• Improving CRM segmentation, lifecycle marketing and lead nurture
• Owning marketing analytics, attribution and reporting - understanding what's actually driving qualified enquiries and revenue
• Overseeing paid media strategy across Meta and Google
• Managing an existing Social Media Coordinator and building out the marketing function as the business grows
• Turning ideas into structured quarterly plans with clear priorities, budgets and measurable outcomes

Skills

Strategic marketing

Campaign management

CRM & automation

Audience segmentation

Data analytics

Digital marketing

Leadership

Entrepreneurial mindset

Job description

Are you a strategic marketer who knows how to turn a powerful founder brand, an engaged audience and multiple businesses into one seriously effective marketing strategy?

Our client is a successful and rapidly growing business operating across property, education and digital media. With a highly visible founder at its centre, an established audience and several complementary brands, they are looking for an exceptional Head of Marketing to bring it all together.

This is a genuinely strategic role. You'll take ownership of the marketing direction across the group, shape and amplify the founder's personal brand, create greater connection between the businesses and, over time, build out the marketing function around you.

The Position

As the Head of Marketing, you will be working closely with the founder and senior leadership team and be responsible for:

• Developing and owning the overarching marketing strategy across multiple brands
• Shaping and growing a high-profile founder-led personal brand
• Creating targeted, commercially focused campaigns across different audience segments
• Bringing strategy and structure to social, video, podcast, email and digital content
• Improving CRM segmentation, lifecycle marketing and lead nurture
• Owning marketing analytics, attribution and reporting - understanding what's actually driving qualified enquiries and revenue
• Overseeing paid media strategy across Meta and Google
• Managing an existing Social Media Coordinator and building out the marketing function as the business grows
• Turning ideas into structured quarterly plans with clear priorities, budgets and measurable outcomes

The Person

Founder-led brand experience is essential. You will have worked in a business where a founder, entrepreneur or high-profile individual was a major part of the brand and customer proposition.

You’ll also bring:

• 5+ years' marketing experience with strong strategic responsibility
• A track record of developing strategy, not simply executing it
• Strong commercial and analytical capability
• Experience across campaigns, CRM, automation, audience segmentation and digital marketing
• The confidence to challenge ideas, prioritise what matters and use data to guide decisions
• An autonomous, energetic style and the ability to thrive in a fast-moving entrepreneurial environment

Experience in property, finance, education, coaching, fitness or another high-trust, personality-led sector would be highly regarded, but industry experience is not essential.

What's on offer?

This is an opportunity to step into a business with an established audience, strong momentum and an ambitious founder - and have genuine influence over what happens next.

You'll have the autonomy to set the strategy, direct the marketing function and build a team around you as the business continues to grow.

This is a confidential search. Further details about the business will be provided to suitably qualified candidates following an initial discussion with P3 Recruitment.

Fully remote | $150K-$180K + super, dependent on experience