Head of Marketing

Talent Forge Australia; Melbourne; On-site; AUD 150,000 - 200,000; Full time

Benefits offered by this job

Competitive salary

Flexible working arrangements

Collaborative team culture

Potential for equity participation

Job summary

A leading edtech scale-up in Australia seeks a Head of Marketing to establish and scale their marketing function. You will develop demand generation strategies, mentor a marketing team, and enhance brand presence. Ideal candidates have proven experience in B2B SaaS or edtech, strong analytical skills, and a strategic mindset. Competitive salary and flexible working arrangements offered.

Qualifications

• Proven experience in marketing leadership with a track record in demand generation.
• Background in B2B SaaS or edtech is essential.
• Strong analytical mindset with proficiency in various marketing tools.

Responsibilities

• Establish and lead the marketing function from the ground up.
• Develop and execute demand generation strategies.
• Collaborate with sales, product, and customer success.

Skills

Demand generation

Team building

Analytical skills

Brand storytelling

Market positioning

Tools

Marketing automation tools

CRM systems

Analytics tools

Job description

Head of Marketing – Edtech Scale-Up

Location: Melbourne ideally (Sydney-based candidates considered)

Salary: A$150,000 - A$200,000 + super + bonus

The Company

Our client is a high-growth Australian edtech scale-up that is redefining the way education and training organisations engage learners. With a strong foothold in Australia and ambitious plans to expand into Southeast Asia and the UK, they are entering a critical phase of growth.

The Opportunity

Reporting directly to the CEO, the Head of Marketing will:

• Establish and lead the marketing function from the ground up, setting strategy, process, and capability.
• Develop and execute demand generation strategies and integrated campaigns to accelerate customer acquisition and pipeline growth.
• Build performance-driven marketing programs across digital, content, partnerships, and events.
• Define and manage marketing metrics, ROI, and attribution models to track performance and impact.
• Collaborate closely with sales, product, and customer success to ensure consistent market messaging.
• Build and mentor a marketing team in Australia, with a roadmap to expand headcount internationally as the business grows.
• Elevate brand presence and thought leadership positioning in Australia and future markets (SEA and UK).

Candidate Profile

The successful candidate will be an accomplished marketing leader with proven experience scaling teams and functions in a SaaS business. You must combine strategic vision with the ability to execute in hands-on ways during the early stages of function-building.

Key Requirements

• Proven experience in marketing leadership with a strong track record in demand generation and pipeline growth.
• Background in B2B SaaS or edtech (essential).
• Demonstrated success in building or scaling marketing teams.
• Strong analytical mindset with proficiency in marketing automation, CRM, and analytics tools.
• Excellent brand storytelling and market positioning skills.
• Exposure to international marketing environments (SEA and UK markets highly regarded).
• Highly collaborative, adaptable, and comfortable in a fast-paced, scale-up environment.

What’s on Offer

• A rare opportunity to establish and scale a marketing function in a fast-growing edtech business.
• A mission-driven organisation with a genuine impact on the future of learning.
• Competitive salary with the potential for equity participation.
• Flexible working arrangements and a collaborative team culture.

Next Steps

If you are a marketing leader ready to build something from the ground up and take an Australian success story to the global stage, please get in touch with us to discuss this role in more detail.