Head Of Content & Marketing

Classe365 unit of; Western Australia; On-site; AUD 180,000 - 260,000; Full time

Job summary

Clarity Partners is seeking a Head of Marketing to lead growth for a growing technology business. You will set the strategy, brand direction and oversee execution across digital, partnerships, campaigns, events and customer engagement.

This senior, hands-on role requires a marketer who can move between strategy and delivery, build a high-performing marketing function, and collaborate with Sales, Operations and Technology to drive measurable outcomes.

Qualifications

• Senior leadership experience in startup/scale-up technology environments.
• Experience across technology, fintech, consumer, digital or related sectors.
• Strong ability to translate market & customer insights into commercial decisions.
• Hands-on and execution-focused, able to move between strategy and delivery.

Responsibilities

• Develop and own the brand strategy, positioning and overall marketing direction.
• Drive customer acquisition, growth, engagement and retention.
• Lead digital marketing, social media and community engagement.
• Develop and manage paid marketing campaigns and performance.
• Build strategic partnerships, PR, events, activations and collaboration opportunities.
• Own CRM, email, push notifications and customer lifecycle engagement.
• Develop marketing strategies across key customer and business channels.
• Oversee website and app messaging, content and conversion.
• Monitor marketing performance, reporting and key growth metrics.
• Use market insights and customer behaviour to identify opportunities and refin e priorities.
• Build, lead and develop the Marketing function as the business grows.
• Work closely with Sales, Operations and Technology to align marketing with broader business objectives.

Skills

Marketing leadership

Growth marketing

Digital marketing

Partnerships

Data-driven

Job description

Clarity Partners is looking for a Head of Marketing to join a growing technology business and lead its marketing strategy, brand direction and growth initiatives.

This is a senior, hands‑on leadership role for a commercially minded marketer who can set the strategy while remaining close to execution. You’ll identify opportunities to strengthen market presence, drive customer growth and build brand momentum across digital, partnerships, campaigns, events and customer engagement.

What You’ll Do

• Develop and own the brand strategy, positioning and overall marketing direction
• Drive customer acquisition, growth, engagement and retention
• Lead digital marketing, social media and community engagement
• Develop and manage paid marketing campaigns and performance
• Build strategic partnerships, PR, events, activations and collaboration opportunities
• Own CRM, email, push notifications and customer lifecycle engagement
• Develop marketing strategies across key customer and business channels
• Oversee website and app messaging, content and conversion
• Monitor marketing performance, reporting and key growth metrics
• Use market insights and customer behaviour to identify opportunities and refine priorities
• Build, lead and develop the Marketing function as the business grows
• Work closely with Sales, Operations and Technology to align marketing with broader business objectives

About You

• Senior marketing leadership experience within a start‑up, scale‑up or fast‑moving technology environment
• Experience across technology, fintech, consumer, digital or similarly relevant sectors
• Strong understanding of customer acquisition, growth, retention and market positioning
• Experience across digital marketing, partnerships, campaigns, events and activations
• Ability to interpret market and customer insights and translate them into commercial decisions
• Hands‑on and execution‑focused, with the ability to move between strategy and delivery
• Strong commercial judgement and a focus on measurable marketing outcomes
• Ability to collaborate effectively across Sales, Operations and Technology
• Comfortable working in a fast‑moving environment where priorities can evolve

Why This Role

• Join a growing technology business with an ambitious growth agenda
• Own the marketing strategy and brand direction
• Shape and build the Marketing function as the business continues to grow
• Play a key role in driving market presence, customer growth and commercial outcomes
• Senior leadership opportunity with significant scope to influence the direction of the business
• Hands‑on environment where you can turn strategy into action and see the impact of your work