Head of Marketing

RIVA Recruitment - Australia; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

RIVA Recruitment - Australia is seeking a Head of Marketing for a boutique asset management firm in Sydney. You will own end-to-end marketing strategy, brand positioning, and digital growth to deepen investor engagement and drive AUM growth across institutional, wholesale, and retail channels.

Reporting to senior leadership, you will lead CRM architecture, content strategy, events, and partnerships, with a focus on compliance and rigorous market analysis to inform campaigns and product launches.

Qualifications

• Commercially minded marketing leader with funds management exposure.
• Deep understanding of Australian funds distribution channels and ASIC RG 234.
• Proficiency with CRM systems and marketing automation suites.
• Ability to translate complex market insights into campaigns.

Responsibilities

• Develop end-to-end marketing strategy aligned to distribution targets.
• Lead brand, digital channels, and content across channels.
• Own CRM, automation, lead scoring, and nurture workflows.
• Manage institutional roadshows, webinars, and investor updates.
• Foster strategic partnerships with dealers and media.

Skills

Marketing leadership

Digital marketing

CRM platforms

Stakeholder management

Funds management knowledge

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

CMS tools

Job description

Newly created Head of Marketing opportunity. Focus on growing the boutique investment management firm's digital presence.

17th September, 2026

About the firm

My client, a leading boutique asset management firm, is seeking a commercially minded Head of Marketing to drive brand strategy, digital growth, and investor engagement across institutional, wholesale, and retail client channels.

My client is known for an active, high conviction investment approach across Australian equities, global natural resources, credit, and alternative strategies.

The Opportunity

Reporting directly to executive leadership, you will own the end-to-end marketing strategy and go to market execution. You will play a crucial role in deepening investor engagement and accelerating AUM growth by leading brand positioning, CRM architecture, digital channels, events, and strategic industry partnership.

Key Responsibilities

• Marketing Strategy & Brand Leadership: Develop and execute a comprehensive marketing plan aligned with distribution targets across retail, wholesale, and institutional segments. Translate complex market insights into high impact fund campaigns, product launch collateral, and thought leadership.
• Digital Ecosystem & Content Strategy: Oversee digital channels including website, SEO, paid media, and LinkedIn, and drive content production such as fund updates, white papers, and webcasts. Monitor analytics to continuously optimise conversion funnels.
• CRM, Automation & Lead Generation: Own the marketing automation and CRM infrastructure like Salesforce or HubSpot. Implement lead scoring models and automated nurture workflows to deliver qualified leads directly to the distribution team.
• Events & Communications: Oversee the end to end delivery of institutional roadshows, client briefings, webinars, and annual investor updates. Manage production schedules for monthly and quarterly reporting.
• Strategic Partnerships: Leverage and measure relationships with dealer groups, financial media, and research rating agencies.

Candidate Profile

• Experience: 8+ years marketing experience within funds management.
• Domain Knowledge: Deep understanding of the Australian funds management ecosystem, ASIC regulatory frameworks like RG 234 guidelines, and distribution networks across institutional, wholesale, and retail adviser client channels.
• Technical Stack: Proficiency across modern CRM systems like Salesforce or HubSpot, marketing automation suites, and CMS tools.
• Stakeholder Management: Exceptional capability in working alongside senior portfolio managers, executive leadership, and compliance teams to translate technical strategies into compelling narratives.