Senior Marketing Manager

A.I.R Recruitment; Newcastle; On-site; AUD 126,000 - 154,000; Full time

Benefits offered by this job

Base salary AU$140k

Superannuation (negotiable)

Full-time permanent role

Autonomy and ownership

Job summary

Our client is a market-leading provider of innovative solutions in Australia, experiencing strong growth. A Senior Marketing Manager is needed to drive brand growth, market presence and customer engagement, reporting to the Founder and working with the leadership team.

You will develop and execute integrated campaigns across digital, events, webinars, partnerships, and CRM, lead product positioning, collaborate with paid media and SEO, and measure performance to optimise CAC and ROI, with a high

Qualifications

• Significant B2B marketing experience in software or SaaS.
• Ability to translate priorities into campaigns and go-to-market plans.
• Experience partnering with founders, executives and sales teams.
• Strong communication, presentation, and copywriting skills.

Responsibilities

• Develop and execute marketing strategies aligned with business objectives.
• Lead campaigns across digital, events, webinars, partnerships, and CRM.
• Collaborate with paid media, SEO, CRM, creative, and social teams.
• Measure performance and optimise CAC, conversions and ROI.
• Build scalable marketing processes and SOPs.

Skills

B2B marketing

SaaS marketing

Strategic thinking

Hands-on

Campaign management

Lead generation

CAC/LTV

ROI focus

Copywriting

Tools

HubSpot

Google Ads

Meta Ads

GTM

SEMrush

Job description

• Exciting and rare opportunity to help build and shape the future of the next stage of an already successful company
• The opportunity to work closely with the Founder, Senior Leadership team and specialists in their field.
• High levels of autonomy, ownership and trust.

• $140k base + super (neg)
• Full-time permanent role
• Exciting and rare opportunity to help build and shape the future of the next stage of an already successful company
• The opportunity to work closely with the Founder, Senior Leadership team and specialists in their field.
• High levels of autonomy, ownership and trust.

Our client is a market-leading provider of innovative solutions. Having established a strong reputation for excellence and innovation, they have experienced exceptional growth across Australia and continue to strengthen their position as an industry leader.

As they embark on an exciting new phase of expansion, a rare opportunity has arisen for an experienced Senior Marketing Manager to play a pivotal role in driving brand growth, market presence, and customer engagement. This is a unique opportunity to join a high-performing organisation with ambitious growth plans and make a significant impact on its future success.

Working closely with the Founder, Senior Leadership, and alongside the existing Marketing Manager, you will develop and execute strategic marketing initiatives that support business objectives, enhance brand awareness, and generate sustainable growth in a fast-paced and evolving market.

The role:

• Develop and execute marketing strategies aligned with our commercial objectives that further strengthen the brand and market position, improve customer engagement and retention, and develop new partnerships.
• Translate business priorities into campaigns, messaging and go‑to‑market initiatives.
• Partner with sales to improve lead generation, lead quality and conversion.
• Develop integrated campaigns across digital, webinars, events, partnerships, email and customer marketing.
• Lead product positioning, messaging and campaign development.
  Collaborate with specialists across paid media, SEO, CRM, creative and social to deliver integrated campaigns.
• Measure performance, optimise CAC, improve conversion rates and use commercial insights to guide investment decisions.
• Build scalable marketing processes, documentation and SOPs.

What we’re looking for:

• We’re looking for someone who’s built things, solved commercial problems and delivered measurable growth.
• Significant B2B marketing experience within software, SaaS or another commercially driven technology business.
• Strong strategic thinking combined with a willingness to remain hands-on.
• Experience developing marketing strategies and executing campaigns from concept through to delivery.
• Strong commercial judgement and a solid understanding of customer acquisition, customer acquisition cost (CAC), customer lifetime value (LTV), conversion optimisation and marketing ROI. You understand the difference between vanity metrics and marketing that delivers measurable commercial outcomes.
• Outstanding communication, presentation and copywriting skills.
• Experience working alongside founders, executives and sales teams.
• Strong organisational skills and the confidence to challenge ideas, make decisions and take ownership.
• A practical understanding of platforms including HubSpot, Google Tag Manager, Google Search Console, Google Ads, Meta Ads and SEMrush. You won’t be expected to be the technical expert in every platform. They already work alongside specialists across paid media, SEO, CRM, creative and social; however, you should understand how these channels work together to drive growth.
• Experience in software, SaaS, professional services would be highly regarded, but isn’t essential.

The many benefits of this role include:

• $140k base + super (neg)
• Full-time permanent role
• Exciting and rare opportunity to help build and shape the future of the next stage of an already successful company
• The opportunity to work closely with the Founder, Senior Leadership team and specialists in their field.
• High levels of autonomy, ownership and trust.

This role is a 'work from the office' position. And this is intentional. The best marketing doesn’t happen in isolation. It comes from sitting alongside sales, hearing customer conversations, challenging ideas in real time and staying close to the people building the business.