Head Of Marketing

Martian Logic (MyRecruitment+); Sydney; On-site; AUD 150,000 - 230,000; Full time

Job summary

Martian Logic is seeking a Head of Marketing to own the full marketing function and drive a predictable pipeline engine. You will report to the CEO and lead a growth-oriented marketing team, with a mandate to scale results across events, webinars, digital channels, and partner activities.

The role involves setting ambitious MQL/SQL targets, collaborating closely with Sales, and shaping the marketing infrastructure for the next growth phase.

Qualifications

• Experience in B2B SaaS marketing with proven demand and pipeline generation.
• Ability to own strategy and execution across multiple channels including events, digital, email, and ABM.
• Strong collaboration with sales leadership and capability to manage a senior marketing function.

Responsibilities

• Own the full marketing strategy and execution with a primary focus on pipeline generation.
• Set and deliver MQL and SQL targets that support company growth.
• Lead and develop the marketing team (including Field Marketing and creative/support specialists).
• Prioritise and optimise acquisition channels — events, webinars, website, paid social, email, ABM and partner activity.
• Partner closely with Sales to ensure clean handoffs, CRM discipline and revenue alignment.
• Strengthen our digital presence and conversion journeys to improve visitor-to-demo rates.
• Build clear reporting on pipeline contribution, channel performance and CAC.
• Shape the systems, messaging and processes that will support the next stage of growth.

Skills

B2B SaaS

Pipeline generation

Lead generation

Multi-channel campaigns

Marketing automation

HubSpot

CRM collaboration

Reporting & attribution

Tools

HubSpot

Job description

Martian Logic is an Australian HR SaaS platform selling into aged care, NDIS, and non-government schools. In these sectors, relationships, peer trust and community reputation move deals far more than advertising ever will.

We’re growing. Our marketing motion is built around ten sponsored industry events a year, an expanding webinar program, and a lean paid media budget.

You will own pipeline across all channels and treating our event calendar, online presence, socials and partner ecosystem as primary channels, and using paid media as an accelerant to grow audience, engagement and pipeline.

About the Role

This is a Head of Marketing role with clear ownership of the full marketing function and a strong growth mandate. You will report to the CEO and be accountable for turning marketing into a predictable pipeline engine.

We are open to someone who has already led marketing in a SaaS environment and scaled results, or to a high-calibre senior marketer who has driven meaningful growth inside a team and is ready to step up and own the function.

Your Responsibilities

• Own the full marketing strategy and execution with a primary focus on pipeline generation
• Set and deliver MQL and SQL targets that support company growth
• Lead and develop the marketing team (including Field Marketing and creative/support specialists)
• Prioritise and optimise acquisition channels — events, webinars, website, paid social, email, ABM and partner activity — for maximum ROI
• Partner closely with Sales to ensure clean handoffs, strong CRM discipline and revenue alignment
• Strengthen our digital presence and conversion journeys to improve visitor-to-demo rates
• Build clear reporting on pipeline contribution, channel performance and CAC
• Shape the systems, messaging and processes that will support the next stage of growth

What We’re Looking For

• Experience in B2B SaaS marketing with a strong track record in demand and pipeline generation
• Demonstrated success generating discovery calls and booked product demonstrations
• Ability to lead both strategy and execution across multi-channel campaigns (events, digital, email, ABM)
• Comfortable owning numbers and working closely with sales leadership
• Strong commercial mindset with solid reporting and attribution capability
• Experience with marketing automation platforms (HubSpot preferred)
• Clear, persuasive communication and content skills

Desirable

• HubSpot or equivalent marketing automation certification
• Experience in relationship-driven or community-led markets

Why this role

You will have a genuinely rare mandate: a real pipeline number to own, an events and partner ecosystem already in motion, and the seniority to shape the marketing strategy rather than simply execute someone else’s plan.

You will work directly with the CEO and have the opportunity to build the function as the company scales. If you are motivated by ownership, growth, and turning community trust into pipeline, we’d like to hear from you.