Head of Growth Marketing (B2B SaaS)

Martian Logic (MyRecruitment+); Sydney; On-site; AUD 150,000 - 230,000; Full time

Job summary

Martian Logic is seeking a Head of Marketing to own the full marketing function and drive a predictable pipeline engine. You will report to the CEO and lead a growth-oriented marketing team, with a mandate to scale results across events, webinars, digital channels, and partner activities.

The role involves setting ambitious MQL/SQL targets, collaborating closely with Sales, and shaping the marketing infrastructure for the next growth phase.

Qualifications

• Experience in B2B SaaS marketing with proven demand and pipeline generation.
• Ability to own strategy and execution across multiple channels including events, digital, email, and ABM.
• Strong collaboration with sales leadership and capability to manage a senior marketing function.

Responsibilities

• Own the full marketing strategy and execution with a primary focus on pipeline generation.
• Set and deliver MQL and SQL targets that support company growth.
• Lead and develop the marketing team (including Field Marketing and creative/support specialists).
• Prioritise and optimise acquisition channels — events, webinars, website, paid social, email, ABM and partner activity.
• Partner closely with Sales to ensure clean handoffs, CRM discipline and revenue alignment.
• Strengthen our digital presence and conversion journeys to improve visitor-to-demo rates.
• Build clear reporting on pipeline contribution, channel performance and CAC.
• Shape the systems, messaging and processes that will support the next stage of growth.

Skills

B2B SaaS

Pipeline generation

Lead generation

Multi-channel campaigns

Marketing automation

HubSpot

CRM collaboration

Reporting & attribution

Tools

HubSpot

Job description

Martian Logic is seeking a Head of Marketing to own the full marketing function and drive a predictable pipeline engine. You will report to the CEO and lead a growth-oriented marketing team, with a mandate to scale results across events, webinars, digital channels, and partner activities.

The role involves setting ambitious MQL/SQL targets, collaborating closely with Sales, and shaping the marketing infrastructure for the next growth phase.