Head of Growth & Marketing

Troocoo Pty; Gold Coast City; On-site; AUD 120,000 - 170,000; Full time

Job summary

Troocoo Pty is seeking a Marketing & Growth Manager to lead the development and execution of the company’s marketing strategy, drive customer growth, and build a high-performing function from the ground up. You will work with the CEO and senior leaders to strengthen market positioning and optimise acquisition and retention initiatives.

You will shape brand positioning, go-to-markets, and customer experience, delivering measurable commercial outcomes across a fintech-like, payments-enabled

Qualifications

• 7+ years' experience in marketing with responsibility for strategy, budgets and performance outcomes.
• Experience leading B2B acquisition, growth and customer lifecycle marketing initiatives.
• Strong knowledge of digital marketing, SEO, analytics, marketing automation and performance measurement.
• Experience developing product marketing and go-to-market strategies.

Responsibilities

• Develop and execute the annual marketing strategy aligned to business growth objectives.
• Drive customer acquisition, activation, retention and lifecycle marketing initiatives.
• Lead brand positioning, value proposition development and market differentiation strategies.
• Develop and execute go-to-market plans for new products, services and platform enhancements.
• Oversee integrated marketing campaigns across digital, content, SEO, AI search and customer communications.
• Drive website optimisation and customer-facing digital experiences in partnership with internal teams.
• Partner closely with sales and customer support teams to improve lead quality, customer engagement and conversion performance.
• Monitor marketing performance, acquisition costs, campaign effectiveness and return on investment.
• Manage agency, technology and external supplier relationships.
• Present performance insights, recommendations and growth opportunities to senior leadership.
• Build and lead a scalable marketing function, establishing processes, priorities and future team capability.

Skills

Marketing strategy

B2B growth

SEO & analytics

Go-to-market

Tools

Marketing automation

Digital marketing

Job description

Troocoo Pty is seeking a Marketing & Growth Manager to lead the development and execution of the company’s marketing strategy, drive customer growth, and build a high-performing function from the ground up. You will work with the CEO and senior leaders to strengthen market positioning and optimise acquisition and retention initiatives.

You will shape brand positioning, go-to-markets, and customer experience, delivering measurable commercial outcomes across a fintech-like, payments-enabled