Senior Growth Marketer — Fintech Growth, Data‑Driven, 12m

MARKETING & GROWTH; Melbourne; Hybride; AUD 110 000 - 150 000; Plein temps

Avantages offerts par ce poste

Melbourne CBD office access

Generous leave & parental policies

Flexibility and autonomy over time

CBD office with rooftop gym and perks

Budget for personal development,培训 &大会

Employee Assistance Program

Home loan rebates

Ongoing bonus and equity grants

Résumé du poste

Ferocia is seeking a Senior Growth Marketer for Up in Melbourne to drive growth initiatives, feature positioning, and multi-channel campaigns. The role offers autonomy to own initiatives from concept to delivery, with a focus on data-informed decisions and bold, differentiating ideas.

You’ll collaborate across product, data, and brand teams to scale acquisition, improve in-app growth loops, and optimise spend while maintaining a customer-first mindset for 18–35s in Australia.

Qualifications

• 5+ years in marketing/growth/product roles with data focus.
• Comfort with data extraction, blending sources and insights.
• Autonomous work style and persistence when blocking issues occur.
• Proven track record delivering medium to large media campaigns with business impact.
• Strong PR/earned media knowledge and digital ads familiarity (TikTok/IG/Reddit).
• Experience with GA4, analytics tooling and AI-assisted research.

Responsabilités

• Help position and communicate new Up app features to drive user acquisition and conversions.
• Experiment and iterate growth loops, especially around Up Home.
• Plan and execute medium to large marketing campaigns across teams.
• Oversee BAU digital performance channels and above-the-line activity to improve effectiveness.
• Mine analytics sources across product and external data; pitch opportunities with data and instincts.
• Manage costs and take calculated bets to stay distinct as a challenger brand.

Connaissances

Marketing

Growth mindset

Data driven

Creative thinking

Cross-functional collaboration

Campaign management

PR / earned media

Digital advertising

Google Analytics GA4

AI tools for research

Outils

GA4

Amplitude

Branch.io

SQL

Metabase

Description du poste

Ferocia is seeking a Senior Growth Marketer for Up in Melbourne to drive growth initiatives, feature positioning, and multi-channel campaigns. The role offers autonomy to own initiatives from concept to delivery, with a focus on data-informed decisions and bold, differentiating ideas.

You’ll collaborate across product, data, and brand teams to scale acquisition, improve in-app growth loops, and optimise spend while maintaining a customer-first mindset for 18–35s in Australia.