Senior Growth Marketer - Fintech App Growth (12m)

Up; Melbourne; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Generous leave

Autonomy over time

CBD office access

Personal development budget

Employee Assistance Program

Home loan rebates

Bonus and equity grants

Flexible work

Job summary

Ferocia is seeking a data-savvy growth marketer to drive Up app growth, acquire users and optimise campaigns. You will work across product, data, and brand teams to plan and execute medium-to-large campaigns, and explore innovative growth loops within the Up app.

The role offers autonomy, a flexible approach to working in Melbourne (with occasional Sydney-based consideration), and a fixed-term 12-month parental-leave cover with potential extension.

Qualifications

• At least 5+ years of experience in a marketing/growth/product role.
• Comfortable with data analysis and deriving insights.
• Able to work autonomously and drive initiatives.
• Experience collaborating with creative teams.
• Proven ability to deliver medium-large media campaigns with business results.
• Strong knowledge of PR / earned media.
• Familiar with GA4 and digital ads on TikTok/Instagram/Reddit.
• Adept with AI tools for research and process improvement.

Responsibilities

• Define and execute growth campaigns for Up features.
• Experiment with in-app growth loops (Up Home).
• Plan and coordinate cross-team launches for key initiatives.
• Manage BAU digital campaigns and broader below-the-line activities.
• Mine analytics and pitch opportunities with data and instincts.
• Manage budgets and balance calculated bets to stand out as a challenger brand.

Skills

Data analysis

Growth marketing

Autonomy & initiative

Cross-functional collaboration

Digital advertising (TikTok/Instagram/

Google Analytics GA4

AI tools for research

SQL

Tools

Amplitude

Branch.io

Metabase

HTML basics

Job description

Ferocia is seeking a data-savvy growth marketer to drive Up app growth, acquire users and optimise campaigns. You will work across product, data, and brand teams to plan and execute medium-to-large campaigns, and explore innovative growth loops within the Up app.

The role offers autonomy, a flexible approach to working in Melbourne (with occasional Sydney-based consideration), and a fixed-term 12-month parental-leave cover with potential extension.