Social Media Manager

Troocoo Pty; Brisbane; On-site; AUD 90,000 - 150,000; Full time

Benefits offered by this job

Employee benefits

Flexible working

Job summary

Troocoo Pty is partnering with a well-established Australian consumer brand with a strong national presence to appoint an experienced Social Media Manager. You will lead the social and creator marketing function, owning strategy, audience growth, engagement and conversion across multiple platforms.

You will manage a high-performing marketing team, craft innovative social-first campaigns, guide influencer partnerships, report performance to senior stakeholders and drive measurable business

Qualifications

• Experience leading social media and influencer campaigns for consumer brands.
• Strong leadership and experience managing marketing teams.
• Proven ability to translate data into actionable strategy.

Responsibilities

• Develop and execute social media and influencer strategy aligned to brand objectives.
• Manage social media activity across key platforms including Instagram, TikTok, Facebook, YouTube, Pinterest and emerging channels.
• Lead influencer and creator partnerships from planning through to execution, measurement and optimisation.
• Oversee social content planning, campaign development and community engagement initiatives.
• Manage the social and influencer marketing budget, ensuring effective allocation of resources and strong return on investment.

Skills

Social media strategy

Influencer marketing

Team leadership

Paid social

Analytics

Stakeholder management

Copywriting

Project management

Tools

Facebook Ads Manager

TikTok for Business

Instagram Insights

YouTube Studio

Job description

Troocoo are partnering with a well-established Australian consumer brand with a strong national presence and loyal customer community.

An exciting opportunity has become available for an experienced Social Media Manager to lead the organisation's social and creator marketing function. Reporting into senior marketing leadership, you will take ownership of the social media and influencer marketing strategy, driving audience growth, engagement, brand awareness and conversion across multiple platforms.

About the Role:

• Develop and execute the social media and influencer marketing strategy aligned to brand and business objectives.
• Manage social media activity across key platforms including Instagram, TikTok, Facebook, YouTube, Pinterest and emerging channels.
• Lead influencer and creator partnerships from planning through to execution, measurement and optimisation.
• Oversee social content planning, campaign development and community engagement initiatives.
• Manage the social and influencer marketing budget, ensuring effective allocation of resources and strong return on investment.
• Drive innovative, social-first campaigns that increase audience engagement, reach and customer acquisition.
• Monitor platform trends, consumer behaviour and emerging opportunities to keep the brand at the forefront of digital engagement.
• Develop reporting frameworks and provide performance insights, recommendations and strategic direction to senior stakeholders.
• Act as an escalation point for brand reputation and social media issues when required.
• Lead, coach and develop a team, fostering collaboration, accountability and continued professional growth.

Troocoo are partnering with a well-established Australian consumer brand with a strong national presence and loyal customer community.

An exciting opportunity has become available for an experienced Social Media Manager to lead the organisation's social and creator marketing function. Reporting into senior marketing leadership, you will take ownership of the social media and influencer marketing strategy, driving audience growth, engagement, brand awareness and conversion across multiple platforms.

About the Role:

• Develop and execute the social media and influencer marketing strategy aligned to brand and business objectives.
• Manage social media activity across key platforms including Instagram, TikTok, Facebook, YouTube, Pinterest and emerging channels.
• Lead influencer and creator partnerships from planning through to execution, measurement and optimisation.
• Oversee social content planning, campaign development and community engagement initiatives.
• Manage the social and influencer marketing budget, ensuring effective allocation of resources and strong return on investment.
• Drive innovative, social-first campaigns that increase audience engagement, reach and customer acquisition.
• Monitor platform trends, consumer behaviour and emerging opportunities to keep the brand at the forefront of digital engagement.
• Develop reporting frameworks and provide performance insights, recommendations and strategic direction to senior stakeholders.
• Act as an escalation point for brand reputation and social media issues when required.
• Lead, coach and develop a team, fostering collaboration, accountability and continued professional growth.

About You:

• Proven experience leading social media and influencer marketing functions within retail, fashion, lifestyle or consumer-focused brands.
• Demonstrated experience managing and developing high-performing marketing teams.
• Strong understanding of major social platforms and how they can be leveraged to achieve both brand and commercial objectives.
• Experience managing influencer campaigns, creator partnerships and paid social initiatives.
• Commercially minded with the ability to interpret data, identify insights and drive measurable outcomes.
• Excellent communication and stakeholder management skills with confidence engaging at executive level.
• Strong content planning, copywriting and campaign briefing capabilities.
• Highly organised with the ability to manage multiple priorities in a dynamic environment.
• Passion for digital marketing, consumer engagement and emerging social trends.
• A proactive, solutions-focused approach with a strong sense of ownership and accountability.

What's On Offer:

• Opportunity to lead and shape a high-profile social and influencer marketing function.
• Autonomy to drive strategy and make a genuine impact on business performance.
• Join a collaborative and values-driven organisation with a strong market presence.
• Work alongside passionate and high-performing marketing professionals.
• Career development opportunities within a growing business.
• Supportive leadership team that values innovation, creativity and results.
• Employee benefits and wellbeing initiatives.
• Flexible and dynamic working environment.

If you're a driven marketing leader looking to take ownership of a social and influencer function within a recognised consumer brand, we'd love to hear from you.

Ariana Tesese
0426 533 ***
*************@troocoo.com

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