Head of Digital Marketing & Growth Campaigns

EBR Ever Better Recruitment; Waterloo; On-site; AUD 120,000 - 180,000; Full time

Job summary

EBR Ever Better Recruitment in Waterloo NSW seeks a Head of Digital Marketing Campaign Specialist to lead multi-channel campaigns and align product messaging with GTM plans. You will drive performance across channels and ensure accurate communications of product positioning.

You will collaborate with product owners and a marketing team to optimise campaigns, analyze data, and achieve growth while maintaining compliance and brand standards.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience in a fast-paced online environment.
• Proficiency with Google Ads, Facebook BM, GA, Campaign Monitor, Salesforce.

Responsibilities

• Plan multi-channel campaigns with messaging and rollout.
• Set up and optimise Google Ads campaigns (SEM, Display, Video).
• Develop retargeting and conversion strategies.
• Support SEO via content generation and onsite SEO with Design/Web Dev.
• Grow social media presence and assist with community engagement.
• Manage offline channel execution and brand activation.
• Coordinate with Agencies and suppliers for campaigns.
• Help with messaging and execution of above-the-line campaigns.
• Create processes to scale marketing activity and drive efficiencies.
• Work across marketing automation and digital platforms.
• Partner with Product Marketing to optimise messaging and channel mix.
• Collaborate with Channel Marketing, Creative Agencies, Pricing to meet targets.
• Continuously optimise promotions to grow and stay compliant.
• Work with Email Marketing Specialist on emails strategy and tests.
• Improve processes for efficiency across teams.
• Utilise data to measure performance of campaigns.
• Define goals using KPI performance.

Skills

Google Ads

Facebook BM

SEO

Email Marketing

CRM Management

WordPress

HTML

Data Analysis

Campaign Monitor

Salesforce

Analytics

Content Marketing

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Job description

EBR Ever Better Recruitment in Waterloo NSW seeks a Head of Digital Marketing Campaign Specialist to lead multi-channel campaigns and align product messaging with GTM plans. You will drive performance across channels and ensure accurate communications of product positioning.

You will collaborate with product owners and a marketing team to optimise campaigns, analyze data, and achieve growth while maintaining compliance and brand standards.