Growth Marketing Specialist

EPG Payroll & HR Australia; Sydney; On-site; AUD 70,000 - 90,000; Full time

Job summary

The Digital Marketing Executive will manage, execute and report on marketing campaigns and digital activities to support lead generation and improve the customer experience for EPG Payroll & HR Australia.

Reporting to the Marketing Manager, the role involves email campaigns, Pardot automation, social media management, event support, content creation with a multimedia designer, and weekly metrics reviews to optimise performance.

Qualifications

• Degree in marketing, business or communications preferred.
• Strong written and verbal communication skills.
• Experience with marketing automation platforms is highly regarded.
• Knowledge of SEO, Drupal and Google Analytics is beneficial.

Responsibilities

• Plan and execute marketing campaigns and digital activities.
• Manage email campaigns and marketing automation via Pardot.
• Lead management through SFDC and Pardot.
• Produce weekly reporting of digital marketing metrics.
• Coordinate events and webinars, including registrations and briefs.
• Manage social media presence and content.
• Collaborate with external suppliers (web developers, SEO agencies).
• Maintain marketing database and data hygiene.

Skills

Verbal communication

Writing skills

Project management

Analytical skills

Attention to detail

Proactive

Time management

Education

Degree in marketing, business or communications

Tools

SFDC

Pardot

SEO

Drupal

Google Analytics

Microsoft Office

Job description

The Digital Marketing Executive will manage, execute and report on marketing campaigns and digital activities to support lead generation and improve the customer experience for EPG Payroll & HR Australia.

Reporting to the Marketing Manager, the role involves email campaigns, Pardot automation, social media management, event support, content creation with a multimedia designer, and weekly metrics reviews to optimise performance.