Growth-Driven Digital Marketing Manager

St John Ambulance Australia (NSW); Sydney; Híbrido; AUD 110.000 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Salary packaging

Birthday leave

Hybrid work

Descripción de la vacante

St John Ambulance NSW is seeking a Digital Marketing Manager to drive our day-to-day digital growth across performance marketing, website optimisation, and email marketing under the GM Marketing & Communications. You will lead campaigns across SEM, SEO, AEO and paid channels to grow revenue from both B2B and B2C audiences.

The role requires 4+ years in performance and digital marketing, with strong LinkedIn experience and CRM/marketing automation expertise (Dynamics 365 desirable).

Formación

• 4+ years' experience in performance and digital marketing, across B2B and B2C with B2B emphasis.

Responsabilidades

• Lead, advise and execute always-on, campaign-based performance marketing engine across SEM, AEO, SEO and paid advertising (Google, Meta, LinkedIn and other paid channels).
• Deliver commercial growth across St John NSW's major revenue streams, from new product launches to premium training sales with campaigns tailored to both B2B and B2C audiences.
• Build strong B2B marketing capability; LinkedIn experience is critical given the weight of St John NSW's commercial, corporate and training audiences.
• Lead website strategy, optimisation and continuous improvement, driving measurable uplift in traffic, conversion and revenue.
• Partner with the Data team and Business Analyst to drive the organisation's data maturity and integration goals.
• Support the development of St John NSW's customer communications strategy, partnering with the Sales and Training teams to align lifecycle comms with the customer journey.
• Plan and execute email marketing and end-to-end customer journey mapping.
• Manage and maintain the approved budget.
• Manage external digital agency and suppliers to achieve the best overall cost and value.
• Relevant experience and/or tertiary qualifications in Marketing, Business or Communications.
• 4+ years' experience in performance and digital marketing, ideally spanning both B2B and B2C however B2B is critical, with hands-on experience running LinkedIn campaigns.
• Deep, hands-on technical knowledge of paid campaigns and social platforms including how platform algorithms work - proficient to either manage an agency or build and run campaigns in-house.
• Proven experience running always-on and campaign-based SEM, SEO, AEO and paid advertising that delivers measurable commercial results.
• Tech-savvy across CRM and marketing automation platforms, comfortable in the technical detail rather than just the strategy; Dynamics 365 experience highly desirable.
• Stays current on the fast-moving web and search landscape, including SEO, AEO and emerging search behaviours.
• Experience with website optimisation, conversion rate improvement and working alongside data or analytics teams to lift data maturity and integration.
• Strong understanding of data-driven marketing and customer engagement principles.
• Ability to plan and execute email marketing and end-to-end customer journey mapping.
• Excellent written and verbal communication skills that enable engagement and buy-in from stakeholders.
• Ability to think creatively and commercially, and to work effectively within a commercial, not-for-profit environment.
• AI-fluent, with genuine enthusiasm for using AI tools across research, content, campaign build and reporting.

Conocimientos

Performance marketing

LinkedIn campaigns

SEO

SEM

AEO

Paid advertising

Email marketing

CRM

Marketing automation

Data-driven marketing

Website optimization

Conversion rate optimization

Analytics

Stakeholder communication

Educación

Marketing, Business or Communications

Herramientas

Dynamics 365

Marketing automation platforms

Descripción del empleo

St John Ambulance NSW is seeking a Digital Marketing Manager to drive our day-to-day digital growth across performance marketing, website optimisation, and email marketing under the GM Marketing & Communications. You will lead campaigns across SEM, SEO, AEO and paid channels to grow revenue from both B2B and B2C audiences.

The role requires 4+ years in performance and digital marketing, with strong LinkedIn experience and CRM/marketing automation expertise (Dynamics 365 desirable).