Head of Digital Marketer Campaign Specialist

EBR Ever Better Recruitment; Waterloo; On-site; AUD 120,000 - 180,000; Full time

Job summary

EBR Ever Better Recruitment in Waterloo NSW seeks a Head of Digital Marketing Campaign Specialist to lead multi-channel campaigns and align product messaging with GTM plans. You will drive performance across channels and ensure accurate communications of product positioning.

You will collaborate with product owners and a marketing team to optimise campaigns, analyze data, and achieve growth while maintaining compliance and brand standards.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience in a fast-paced online environment.
• Proficiency with Google Ads, Facebook BM, GA, Campaign Monitor, Salesforce.

Responsibilities

• Plan multi-channel campaigns with messaging and rollout.
• Set up and optimise Google Ads campaigns (SEM, Display, Video).
• Develop retargeting and conversion strategies.
• Support SEO via content generation and onsite SEO with Design/Web Dev.
• Grow social media presence and assist with community engagement.
• Manage offline channel execution and brand activation.
• Coordinate with Agencies and suppliers for campaigns.
• Help with messaging and execution of above-the-line campaigns.
• Create processes to scale marketing activity and drive efficiencies.
• Work across marketing automation and digital platforms.
• Partner with Product Marketing to optimise messaging and channel mix.
• Collaborate with Channel Marketing, Creative Agencies, Pricing to meet targets.
• Continuously optimise promotions to grow and stay compliant.
• Work with Email Marketing Specialist on emails strategy and tests.
• Improve processes for efficiency across teams.
• Utilise data to measure performance of campaigns.
• Define goals using KPI performance.

Skills

Google Ads

Facebook BM

SEO

Email Marketing

CRM Management

WordPress

HTML

Data Analysis

Campaign Monitor

Salesforce

Analytics

Content Marketing

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Job description

Head of Digital Marketer Campaign Specialist

EBR Ever Better Recruitment – Waterloo NSW

Full time

13h ago , from EBR Ever Better Recruitment

As Head of Digital Marketing, you will closely work with product owners to develop plans to implement product strategies and execute product go to market to support strategies. You will be tasked with maintaining consistent and accurate communications of product assortment and positioning across channels.

This is a fantastic opportunity for a bright, ambitious and talented candidate to collaborate and contribute with a highly specialized marketing team.

Your Role Will Involve:

• Project manage and execute multi‑channel campaigns including: developing messaging and the execution plan, briefing internal stakeholders/resources and external agencies/suppliers, overseeing the roll‑out and generating proactive analysis to optimise performance
• Set up, manage and optimise campaigns within Google Ads (SEM, Display, Video) including keyword lists, ad copy, bid strategies, and budgets that drive click‑through rates
• Develop conversion goal oriented retargeting strategies and campaigns
• Contribute to improving our SEO via content generation and onsite SEO with the Design and Web Development Specialist
• Grow social media presence (paid and organic) and assist with community engagement
• Manage offline channel execution including direct and brand activation/experiential marketing
• Be a point of contact for external agencies and suppliers
• Assist with the messaging and execution of above‑the‑line brand campaigns
• Creation of new processes and procedures to scale marketing activity and drive efficiencies
• Able to work across various marketing automation, digital platforms and social channels
• Partnering up with Product Marketing owners to help maintain and optimise messaging, promotion and channel mix for our strategic product categories
• Working cross‑functionally with Channel Marketing, Creative Agencies, and Pricing Strategy initiatives to achieve financial targets and strategic goals through our marketing campaigns
• Continuously develop and optimise promotions to drive growth and adhere to dynamic compliance and authenticity standards
• Work closely with Email Marketing Specialist on the execution of emails marketing strategy and test plans to maximize value of channel
• Optimizing processes and interaction models to ensure efficiency and alignment across teams
• Utilizing complex data to measure and improve performance of online and offline marketing campaigns
• Strong understanding of KPI performance to define goals

In Return You Will Bring:

• Bachelor’s degree in Marketing, Business, Economics, Mathematics or other related field
• experience in a similar role within a fast‑paced environment (preferably online gaming)
• Designing the rollout of successful campaigns that drive customer engagement, advocacy and leads
• Data analysis and tagging with an analytical mindset to derive insights from data and make intelligent and agile decisions
• Proficiency in Google Adwords, Facebook Business Manager, Hootsuite, Google Analytics (or similar), Campaign Monitor, Salesforce (or similar), and highly desirable; HTML and WordPress.
• Proficiency in the use of MS Office, Excel, Word, PowerPoint
• Hands on email marketing experience an advantage
• CRM management and campaign automation
• Working with list providers and managing subscription‑based databases
• Content marketing and social media account management, including Facebook Business Manager
• Active in staying up to date with new trends, technologies and emerging opportunities
• Attention to detail and demonstrated ability to juggle multiple complex projects at once
• Exceptional written and verbal communication skills
• Ability to think analytically and use data to make informed recommendations
• Excellent interpersonal skills and demonstrated ability to work well both independently and in a team setting