Head of Digital and Growth

Who in the Zoo Recruitment; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Job summary

Who in the Zoo Recruitment is partnered with a growing beauty eCommerce brand seeking a Head of Digital & Growth to lead strategy, performance marketing, ecommerce CRO and CRM initiatives across international markets.

You will own the digital growth function, collaborate with the MD, drive acquisition, retention and profitability, and shape the brand’s digital direction with entrepreneurial energy.

Job description

Ready for your next move in beauty? We’re partnering with a growing beauty eCommerce brand to find an ambitious Head of Digital & Growth to lead the brand’s digital strategy and accelerate growth across international markets.

Working closely with the Managing Director, you’ll take ownership of the end-to-end digital and growth function, spanning paid media, eCommerce, CRM, customer acquisition, retention and conversion. You’ll combine commercial thinking with a strong understanding of digital performance to identify opportunities, build growth strategies and deliver measurable results.

This is a high-impact leadership opportunity for someone who wants genuine ownership and the opportunity to shape the future digital direction of a growing beauty brand.

What you’ll be doing

• Digital & Growth Strategy: Own and lead the overall digital growth strategy, developing and executing initiatives that drive customer acquisition, retention, revenue and profitability across international markets.
• Performance Marketing: Lead the paid media strategy across Meta and Google, overseeing campaign performance, budget allocation, creative testing and optimisation to drive profitable growth.
• eCommerce & CRO: Own the Shopify eCommerce experience, identifying opportunities to improve conversion, customer journey and revenue across landing pages, product pages and checkout.
• CRM & Retention: Develop and lead the email and SMS strategy, including segmentation, lifecycle marketing and retention initiatives to increase repeat purchase and customer lifetime value.
• Growth & Innovation: Identify new growth opportunities, channels, technologies and AI tools, testing and scaling initiatives that can drive incremental revenue and improve efficiency.
• Creative & Campaigns: Work closely with creative, partnerships and wider marketing teams to develop performance-led campaigns, product launches and promotional activity.
• Data & Insights: Own digital performance reporting and analytics, translating data into clear commercial insights and actionable growth opportunities.
• Commercial Performance: Monitor key metrics including CAC, ROAS, conversion, LTV, retention and profitability, ensuring digital activity is aligned with broader business objectives.
• Leadership & Collaboration: Provide strategic direction across the digital function while working closely with the Managing Director and cross-functional teams to deliver the brand’s growth ambitions.

About you

• Proven experience in a senior digital, growth or eCommerce leadership role, ideally within beauty, haircare, skincare, cosmetics or another consumer brand.
• Strong commercial understanding with a track record of driving eCommerce growth, customer acquisition and revenue.
• Deep understanding of performance marketing across Meta and Google Ads, including creative testing, budget optimisation and scaling.
• Strong knowledge of eCommerce, Shopify and CRO, with a customer-first approach to optimising the digital experience.
• Extensive experience across CRM and retention, ideally with Klaviyo or a similar platform.
• Confident working with data and analytics, including GA4, reporting and commercial performance metrics.
• A strategic thinker who can also roll up their sleeves and get involved in execution when required.
• Highly entrepreneurial, proactive and comfortable working in a fast-paced, growing business.
• Strong stakeholder management and communication skills, with the ability to influence and collaborate across creative, marketing, partnerships and leadership teams.
• A genuine passion for beauty, digital innovation and growth.

Beauty industry experience is highly desirable, although candidates from fashion, wellness and other high-growth consumer brands with strong eCommerce results will also be considered.

While this is a Head of-level position, we’re looking for someone who is comfortable being close to the numbers, campaigns and customer journey. You’ll lead the strategy and function but should have strong practical knowledge across performance marketing, CRM and eCommerce rather than being purely focused on team or agency management.

• Join a growing Australian beauty brand with ambitious international growth plans.
• Take ownership of the entire digital and growth strategy and play a key role in shaping the next stage of the business.
• Work directly with the Managing Director and have genuine influence over commercial strategy.
• Enjoy significant autonomy to test, innovate and introduce new growth opportunities.
• Work across performance, eCommerce, CRM, creative and customer experience.
• Join a collaborative and entrepreneurial team where your ideas can have a tangible impact.

If you’re a commercially driven digital leader who loves beauty, eCommerce and growth, and you’re ready to take ownership of a brand’s digital future, we’d love to hear from you.