Global E-commerce Manager

Jivaro Recruitment; City of Melbourne; Hybrid; AUD 180,000 - 200,000; Full time

Benefits offered by this job

Hybrid working

Onsite gym & facilities

Staff discounts

Job summary

Jivaro Recruitment represents a leading Australian fashion brand seeking a senior digital or ecommerce leader to shape end-to-end online trading and customer journeys. You will direct a six-person team across digital and ecommerce streams, drive performance marketing, SEO, and CRM initiatives, and lead a major digital transformation with platform and CRM projects.

Reporting to the Head of Marketing & Brand and collaborating with the General Manager, you will set online strategy, grow active

Qualifications

• Senior digital or ecommerce leader with direct reports across digital and ecommerce
• Strong performance marketing across paid media, SEO and email
• Proven commercial acumen including managing a digital P&L and delivering sales and profit targets
• Shopify experience is highly regarded; background in re-platforming or digital transformation
• Experience with CRM and CDP platforms; Bloomreach bonus
• Data-led and curious about customer behaviour; strong relationship builder across business

Responsibilities

• Set and deliver the digital and ecommerce strategy in line with brand and commercial objectives
• Own online trading performance including sales, gross profit, active customer growth, traffic, conversion and frequency
• Shape the end-to-end customer journey and lead site merchandising to lift conversion and average order value
• Lead performance marketing, SEO and email to drive acquisition, retention and customer value
• Play a key leadership role in the digital transformation program including platform and CRM projects
• Lead integrated trade and promotional plans across online channels
• Turn data and web analytics into clear, actionable insights
• Collaborate with buying, marketing, supply chain, store operations, customer service and IT teams
• Build, coach and develop a high-performing team with strong results and culture

Skills

Senior digital leader

Ecommerce leadership

Performance marketing

CRM/CDP experience

Shopify experience

Data-driven

Tools

Bloomreach

Shopify

Job description

Our client is one of Australia's best-known fashion brands, part of a leading retail group. It has a large store network and an online business trading across multiple international markets. Online growth is a priority across the whole group, and this role sits at the centre of it.

You will report directly to the Head of Marketing & Brand and work closely with the General Manager. You'll lead, shape and own end-to-end eCommerce trade and digital performance across all regions. You will set the direction for the customer journey and site merchandising, and lead a high-performing team of six across two streams:

• Digital: performance marketing, SEO and email
• eCommerce: online trading and site merchandising

The opportunity

Our client is one of Australia's best-known fashion brands, part of a leading retail group. It has a large store network and an online business trading across multiple international markets. Online growth is a priority across the whole group, and this role sits at the centre of it.

You will report directly to the Head of Marketing & Brand and work closely with the General Manager. You'll lead, shape and own end-to-end eCommerce trade and digital performance across all regions. You will set the direction for the customer journey and site merchandising, and lead a high-performing team of six across two streams:

• Digital: performance marketing, SEO and email
• eCommerce: online trading and site merchandising

Why now

This is a rare moment to join. The business is starting a significant digital transformation, with major platform, CRM and loyalty projects on the roadmap. The right person will have real influence over how the brand trades online for years to come.

What you'll do

• Set and deliver the digital and eCommerce strategy in line with brand and commercial objectives
• Own online trading performance, including sales, gross profit, active customer growth, traffic, conversion and frequency
• Shape the end-to-end customer journey and lead site merchandising to lift conversion and average order value
• Lead performance marketing, SEO and email to drive acquisition, retention and customer value
• Play a key leadership role in the digital transformation program, including platform and CRM projects
• Lead integrated trade and promotional plans across online channels
• Turn data and web analytics into clear, actionable insight
• Work with buying, marketing, supply chain, store operations, customer service, and group Digital Product and IT teams
• Build, coach and develop a high-performing team with a strong focus on results and culture

About you

• A senior digital or eCommerce leader, with direct reports across digital and eCommerce
• Strong performance marketing expertise across paid media, SEO and email
• Proven commercial acumen, including managing a digital P&L and delivering against sales and profit targets
• Shopify experience is highly regarded, and so is a background in re-platforming or digital transformation
• Experience with CRM and CDP platforms, with Bloomreach a bonus
• Data-led and curious about the "why" behind customer behaviour
• A confident influencer who builds strong relationships across the business

What's on offer

• $180,000 to $200,000 + super
• Hybrid working
• State of the art office facilities, equipped with an onsite gym, cafes and subsidised childcare
• Discounted health and travel insurance
• Up to 50% off across the group's full portfolio of brands