Senior eCommerce and Digital Manager

TSHR; Melbourne; On-site; AUD 140,000 - 200,000; Full time

Job summary

My client, a global accessories brand, seeks a senior eCommerce & Digital Lead to drive online growth from Melbourne. You’ll own trading performance, customer experience, and the digital marketing strategy, turning insights into action.

You’ll lead cross-functional teams in marketing, brand, merchandising and operations within a fast, agile environment to shape the digital presence and accelerate revenue.

Qualifications

• Experience leading eCommerce for consumer/retail/fashion or accessories brands.
• Strong commercial acumen with ability to drive online revenue, conversion and profitability.
• Experience managing digital marketing channels and integrated customer acquisition/retention strategies.
• Data-driven mindset with ability to translate metrics into action.
• Strong understanding of online merchandising and end-to-end eCommerce journeys.

Responsibilities

• Lead day-to-day website trading and performance across global markets, driving revenue and profitability.
• Develop and execute digital/eCommerce strategy to expand reach and accelerate growth.
• Oversee digital marketing across paid media, SEO, email, CRM and organic touchpoints to drive traffic and retention.
• Own the end-to-end online customer journey using data and testing to improve usability and conversion.
• Ensure brand consistency and product storytelling across all digital touchpoints.
• Monitor KPIs and translate data into actionable recommendations for commercial decisions.
• Partner with internal teams and agencies to deliver campaigns, launches and digital projects on time.
• Identify opportunities across technology and processes to enhance customer experience and efficiency.

Skills

eCommerce leadership

Digital marketing

Data-driven

Stakeholder management

Cross-functional collaboration

Tools

Shopify

Google Analytics

Job description

My client is looking for a commercially driven and digitally savvy Senior eCommerce & Digital Lead to drive the online growth and digital evolution of their global accessories business.

This is an exciting opportunity for an experienced eCommerce and digital leader to take ownership of their global online trading performance, customer experience, and digital marketing strategy. You’ll play a pivotal role in driving revenue, improving conversion, growing customer acquisition and retention, and maximising online profitability across our markets.

Combining strategic thinking with a hands‑on approach, you’ll ensure the eCommerce platform delivers a seamless, engaging, and brand‑right customer experience, while identifying new opportunities to accelerate growth and strengthen their digital presence globally.

Working cross‑functionally with teams across marketing, brand, merchandising, and operations, you’ll lead initiatives that enhance performance, optimise the customer journey, and support the continued growth of the business.

This is a high‑impact role within a dynamic, agile environment, ideal for a commercially minded digital professional who thrives on ownership, enjoys turning insights into action, and is ready to make a meaningful contribution to a growing global brand.

Key Responsibilities

• eCommerce Trading & Performance: Lead day‑to‑day website trading and performance across global markets, driving revenue, conversion, average order value, and online profitability.
• Digital Strategy & Growth: Develop and execute the digital and eCommerce strategy, identifying opportunities to expand reach, improve performance, and accelerate growth.
• Digital Marketing: Oversee digital marketing activity across key channels, including paid media, SEO, email, CRM, and organic digital touchpoints, to drive traffic, acquisition, and retention.
• Customer Experience & Conversion: Own the end‑to‑end online customer journey, using data, customer insights, and testing to improve usability, engagemen,t and conversion.
• Brand & Content: Ensure the website consistently reflects the brand's identity, positioning, and product storytelling across all customer touchpoints.
• Analytics & Insights: Monitor key performance metrics, translate data into actionable insights, and deliver regular reporting and recommendations to inform commercial decisions.
• Cross‑Functional Leadership: Partner with internal teams and external agencies to deliver campaigns, product launches, trading initiatives, and digital projects on time and to a high standard.
• Continuous Improvement: Identify opportunities across technology, platforms, processes, and digital innovation to enhance the customer experience and operational efficiency.

About You

• Proven experience in eCommerce and digital management within a consumer, retail, fashion, lifestyle, or accessories business.
• Strong commercial acumen, with a track record of driving online revenue, conversion, and profitability.
• Experience managing digital marketing channels and delivering integrated customer acquisition and retention strategies.
• A data‑driven mindset, with the ability to interpret performance metrics and translate insights into meaningful action.
• A strong understanding of online merchandising, customer experience, CRO, and the end‑to‑end eCommerce journey.
• Excellent project management and stakeholder engagement skills, with the ability to influence and collaborate across teams.
• A proactive, hands‑on approach, comfortable balancing strategic priorities with day‑to‑day execution in a lean and agile environment.
• A passion for brands, digital innovation, and creating exceptional customer experiences.

Join a global accessories business where you can make a real impact on digital growth, shape the online customer experience, and help drive the next phase of the brand’s evolution. This is an opportunity to take ownership, work collaboratively across markets,and play a key role in shaping the future of their digital business.